Go to the page of creating a new advertising campaign

Formats

On the advertising formats selection panel, select Banner

General

Enter the name of the advertising campaign and select a category. For example, we will create a mainstream campaign

Settings

Choose a banner size from the list of suggested sizes. For example, let's choose one of the popular sizes 300*250

Limits

Set limits for the campaign. For the example, we will set the budget limit at 1000$, the daily budget at 30$. Since it is possible to set display limits for each hotel creative on banner campaigns, in the frequency capping field we will select ignore.

Countries

Specify from which countries to send traffic to your campaign. For example, we will only accept traffic from Europe.

Browser&languages

Specify browsers and their minimum versions from which traffic to your advertising campaign will come. Languages that can be installed on the user.

Device

Specify the platforms, operating systems and their versions from which the traffic to your advertising campaign will come.

ISP

Specify the connection type and provider. To select an ISP, you need to select the country/countries.

Schedule

Specify the schedule by which your ad will be displayed. For example, let's set the ad to be displayed only on weekdays

Creative

Creative on banner campaigns is a separate entity and can be connected to several campaigns at once. Up to 5 creatives can be connected to one campaign. Before creating creatives you need to upload images to our system. Click on Upload media

In the modal window, click Upload and upload the images

After uploading the images will be displayed in Image manager

Close the Image manager, click on the 'Add a new creative' button.

A form of new creative creation

Click on Select media. A modal window with previously uploaded images will open. Note that the images must strictly correspond to the selected settings. Otherwise, a message will be displayed that no images according to the specified settings were found.

Once you select an image, it will be added to the form.

Fill in the rest of the parameters:

• URL - link to which the user will be redirected when clicking on the banner

• Priority - priority of the creative. The higher this value, the more often this creative will be shown to user. If one creative has a priority of 5 and the other has 2. Then the first creative will win in 5 out of 7 cases.

• Frequency capping - the number of times an ad will be shown to one user within 24 hours.

To give you an example, let's create two creatives.

CPM:

Specify CPM - charge per one thousand impressions.

Click on Create campaign to finalize the creation of the campaign

The campaign is created and assigned the Checking status. If you set Auto Start Campaign to active at the creation stage, then after the manager approves your campaign, it will be automatically launched. If not, it will be given the Approve status and you can launch it manually.