iGaming Traffic Arbitrage: A Complete Guide to Making Money in the Most Gambling-Intensive Vertical
Hi! If you're here, it's likely you're drawn to the world of big money, excitement, and high technology. You've heard that iGaming traffic arbitrage is a gold mine, but you're unsure where to start. Or perhaps you've already tried driving traffic but encountered initial difficulties and are looking for answers. Either way, you've come to the right place. Today, we'll dive deep into the most dynamic and profitable niche in affiliate marketing—the iGaming vertical. We won't beat around the bush. We'll focus on practical, concrete tools, and actionable strategies that will help you turn clicks into real money. This article is your step-by-step plan for launching and scaling successful iGaming advertising campaigns. We'll discuss where to find traffic, how to create engaging creatives, how to analyze it all, and, of course, how to avoid wasting your budget. Ready to dive into a world ruled by analytics, creativity, and cold, hard calculations? Then let's get started!
What is iGaming traffic arbitrage: key features and potential of the iGaming vertical
Let's start with the basics, but without the boring theory. Imagine you're a skilled intermediary. On one side, we have online casinos, bookmakers, and poker rooms (hereinafter referred to as advertisers) desperately needing new players. They're willing to pay handsomely for every referred customer. On the other side, there are millions of people online looking for a way to have fun, try their luck, and perhaps hit the jackpot. Your job as an affiliate marketer is to connect these two worlds. You buy audience attention (traffic) from one source, such as an ad network, and direct it to the advertiser's offer. If the user performs the desired action (registers, makes a deposit), you receive your commission. The difference between your advertising costs and the income from the affiliate program is your profit. It sounds simple, but like any game of chance, there are nuances, strategies, and tricks to mastering it. Successful iGaming traffic arbitrage isn't a game of chance, but a clearly defined business process based on data, testing, and constant optimization. This is precisely why the iGaming vertical is both complex and incredibly attractive. There's no room for intuition or guesswork here, only facts and figures. In this section, we'll delve into the specifics of the niche, analyze payment models, and create a precise profile of our future client, so you understand who you'll be working with and how. This is the foundation without which it's impossible to build a profitable partnership.
Niche specifics: why it attracts arbitrageurs
Why, out of dozens of verticals (commodity, nutra, finance), is iGaming the one that makes affiliates' hearts beat faster? The answer lies in the unique combination of factors that make this niche a true field for professional growth and high earnings. First, of course, are high payouts. No other vertical can boast such rates. Cost-per-deposit (CPA) can reach $150, $200, or even more, depending on the geography and traffic quality. And with the RevShare model, your revenue from a single active player can flow in for years, turning into a stable passive income. This isn't like selling joint cream for $5; there's serious money at stake, which directly impacts your potential ROI (return on investment). Second, the iGaming vertical is evergreen. People have always sought and will always seek gambling entertainment. The desire to test your luck, to feel the adrenaline rush of a bet or a spin of a slot machine is one of the most basic human emotions. Unlike seasonal products, demand for casinos and betting is always there: Monday morning, Saturday evening, holidays, and weekdays. Your task is simply to find the right approach to your audience at a given time.
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The third reason is the broadest target audience. Everyone plays: students, workers, office workers, housewives, businessmen. Men and women, young and old. This provides incredible scope for creativity and testing different approaches. You're not limited to a narrow segment, as, for example, with weight-loss offers. In iGaming, you can target sports fans, fans of specific slots, bonus hunters, high rollers, and many others. This is a true testing ground for honing your targeting skills. The fourth aspect is the emotional component. Unlike the pragmatic purchase of a product, casino gambling is pure emotion. The joy of winning, the anticipation of the jackpot, the thrill. It's these emotions that underpin the most effective advertising creatives. You don't need to prove the benefits of a product; you need to sell a dream and a memorable experience. This allows for more aggressive and engaging approaches that would be inappropriate in other niches. Of course, there's a downside. High competition requires affiliate marketers to constantly evolve and seek out new approaches. Regulatory restrictions in different countries (GEOs) force flexibility and a careful study of the rules of the game in each specific market. Launching an iGaming traffic arbitrage campaign requires not only creativity but also meticulous analysis. But it's precisely these complexities that weed out newcomers and casual players, leaving only those who are results-oriented and strategic. This niche is for those who aren't afraid of challenges and are ready to turn them into opportunities for growth.
Main payment models in the vertical (CPA, RevShare, Hybrid)
Understanding payment models is key to planning your budget and forecasting profits. There are three main types in iGaming, each with its own pros, cons, and strategic applications. The choice of model depends directly on your experience, budget, and long-term goals.
CPA (Cost Per Action) is the most popular and straightforward model for beginners. The advertiser pays you a fixed amount for a specific action performed by a player you referred. Most often, this action is the first deposit (First Time Deposit, FTD). For example, an affiliate program pays $100 CPA. This means that as soon as a player referred by your link registers and makes their first deposit (any amount specified in the offer terms, for example, from $10), you receive your $100.
Pros:
Predictability: You know exactly how much you'll earn from each conversion. This greatly simplifies ROI calculations and budget planning.
Fast money: You receive a payout immediately after completing the target action; you don’t have to wait months for the player to “play” the required amount.
Cons:
Traffic Quality: Advertisers strictly monitor the quality of CPA traffic. If your players make a minimum deposit and never return (the so-called "mindep"), your bid may be lowered or they may be disconnected from the offer altogether. Your goal is to attract not just "depositors," but potentially loyal players.
No passive income: You've received your payout, and that's it. If this player becomes a high roller and loses thousands of dollars at the casino, you won't get anything back.
RevShare (Revenue Share) is a model for long-term strategists. Here, you receive a certain percentage of the casino's net gaming revenue (NGR) generated by your player. You receive this percentage for the player's entire "lifetime" at the casino. Rates typically range from 25% to 60%. For example, if you brought in a player with a 40% RevShare, in the first month they lost $500. Your profit would be $200. In the second month, they won $300—in this case, your balance could go into the red (you should check the affiliate terms and conditions, as some reset negative balances). In the third month, they lost $1,000 again—you would receive $400.
Pros:
Potentially Unlimited Income: A single "gold" high roller can generate you thousands of dollars in passive income over many years.
Long-term stability: Over time, you build a pool of active players that generates a stable monthly income, even if you temporarily pause traffic purchasing. This is the goal of many who come to iGaming traffic arbitrage for the long haul.
Cons:
Deferred Profit: In the first few months, income may be very low or even negative. This model requires patience and a financial cushion to survive the initial phase.
Risks: If your players consistently win, your income will be zero or negative. You share not only the profits with the casino, but also the risks.
Hybrid – a compromise between CPA and RevShare. You receive a small fixed fee for your first deposit (e.g., $20-$50) and a small percentage of RevShare (e.g., 15-25%) for the player's lifetime.
Pros:
Risk reduction: You immediately recoup part of your traffic costs through the fixed CPA portion, making launching a campaign safer.
Preserve Potential: You don't miss out on the opportunity to earn passive income in the future if you find an active and loyal player.
Cons:
Lower Payouts: Both the CPA portion and the RevShare percentage in the hybrid model are always lower than in "pure" models. You get "a little bit of everything."
Which model should you choose? For those new to the iGaming vertical, it's best to start with CPA. This will allow you to quickly test combinations, understand campaign economics, and achieve a quick turnover. Experienced affiliates, confident in the quality of their traffic and with a solid budget, often switch to RevShare or Hybrid to build a long-term asset.
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Target audience portrait: who to target with advertising
The mistake many new affiliate marketers make is thinking in terms of "all men aged 25-45." In 2026, this approach is like shooting a sparrow with a cannon. To make your iGaming traffic arbitrage profitable, you need to dig deeper and segment your audience. Let's look at several key personality types that you can and should target.
"Bonus Hunter"
Who is this? This is a pragmatic player. Their main motivation is not so much gambling as the desire to profit "here and now." They look for the most generous welcome bonuses, free spins, cashback, and promo codes.
Profile: Age 20-35, can be either male or female. Often a student or someone with a low income. Tech-savvy, frequents forums and relevant Telegram channels, and compares offers from different casinos.
How to influence it? Creatives should scream out benefits: "Get 500 free spins for registering!", "We'll double your first deposit to $500!", "Exclusive promo code only today!" The landing page should definitely have a bright, noticeable block listing all bonuses and clear instructions on how to claim them. This segment responds well to push notifications with direct and advantageous offers.
"Thrill Seeker"
Who is this? This is the classic gambler. For him, the casino is a way to tickle his nerves, experience intense emotions, and feel the adrenaline rush of a big bet or a sudden win. Money, for him, is a means to achieve these emotions.
Portrait: A man aged 25-50, often with a middle or high income. He could be a factory worker looking for a break after a tough shift, or an office manager tired of the grind. He enjoys sports, fast cars, and action movies.
How to influence it? Creatives should appeal to emotions. Use images of exploding coins, happy faces, people screaming with joy, and screenshots of huge wins (jackpots). Headlines: "Taste the victory!", "Your jackpot is waiting for you!", "Hit the jackpot tonight!" Clips of emotional moments from popular players' streams work great in video creatives.
"Sports Fan"
Who is this? This is the bookmaker's audience. People who understand sports (or think they do) and want to monetize their knowledge. For them, betting isn't just about excitement, but an intellectual competition, a way to prove their point and make watching the match even more engaging.
Portrait: Mostly men aged 18-55. They actively follow sporting events, read sports news, and are members of their favorite teams' public pages.
How to influence it? Advertising should be tied to specific events. "Bet on the Champions League final and get a free bet!", "Increased odds on Khabib's fight!", "Your favorite team is playing today – place your bet!" Creatives should include team merchandise and photos of famous athletes. The best time to launch such campaigns is a few days before a major match or tournament. This audience converts well through specialized websites, news portals, and sports publics on social media.
"Casual Gamer"
Who are these? They are often women aged 30-55 who view slots as a mobile game, a way to kill time in line, on public transport, or in the evening before bed. They are less interested in huge wins than in the gameplay itself—bright images, pleasant music, and the simplicity of the game.
Portrait: Housewife, office worker. Actively uses a smartphone. Plays match-3, farm games, and other casual games.
How to influence it? Creatives should resemble mobile game ads. Bright, cartoonish slots, emphasizing simplicity and excitement. "Spin these vibrant slots for free!", "A new, colorful game is waiting for you!" On the landing page, it's important to show screenshots of the most beautiful and popular games and emphasize that you can start playing without investing (demo mode, free spins).
Understanding these segments is your compass in the world of the iGaming vertical. Instead of creating one universal creative, you create several, each one hitting the mark, addressing the specific pain points or desires of a specific audience segment. This dramatically increases the effectiveness of your advertising campaigns.
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Effective Traffic Sources: How to Start iGaming Traffic Arbitrage in the Modern iGaming Vertical
Choosing the right traffic source is half the battle in affiliate marketing. There are no "good" or "bad" sources; there are those that fit your strategy, budget, and offer, and those that don't. The iGaming vertical is great because it's flexible enough to work with virtually any type of traffic. The key is to understand its specifics and manage it correctly. Today, we won't be discussing Facebook or Google, where moderation in iGaming can be a real headache. Instead, we'll focus on sources that are more accommodating to our niche and allow us to quickly reach large volumes of target audiences. These are the formats that large advertising networks like Mobivion specialize in, providing affiliates with ready-made tools for a quick start. It's important to understand that successful iGaming traffic arbitrage is often built on a combination of several sources: one used for low-cost testing and finding viable combinations, another for scaling and acquiring high-quality, high-value leads. Let's take a closer look at the most popular and effective formats.
Push Notifications: Direct Contact with Interested Audiences
Push notifications are perhaps one of the most popular formats for working with iGaming. Imagine: you can send a short promotional message directly to a user's computer or phone screen, even if they're not currently on your website. It's like a personalized SMS, but with an image and a link.
How does it work? A user visits a website (news, entertainment) and sees an offer to subscribe to notifications. If they agree, they are added to the ad network's subscriber database. Now, as an advertiser, you can purchase the opportunity to display your ad to this audience.
Why is this effective for iGaming?
Interested audience: The person has voluntarily consented to receive notifications. They are already loyal to advertising and ready to interact. This is not a random passerby, but a "warm" contact.
High CTR (Click-Through Rate): Push notifications appear on top of all other windows, making them hard to miss. With the right creative and copy, click-through rates can be very high.
Direct call to action: This format is ideal for urgent and advantageous offers, which are so loved by the iGaming vertical audience. "Bonus expires in an hour!", "Last chance to get 500 free spins!", "Bet on a match starting in 30 minutes!" This creates a sense of urgency and motivates immediate action.
Targeting: In good ad networks, like Mobivion, you can target push campaigns by GEO, device, operating system, browser, and even subscription lifetime (you can show more aggressive "welcome" bonuses to new subscribers, and remind "existing" ones about yourself).
How to work with push traffic correctly?
Creativity is king: You have a small icon, a large image, and short copy. Every element should be 100% effective. The icon should be recognizable (casino logo, coins, trophy). The image should be emotional (jackpot, lucky winner). The copy should be short, clear, and contain a strong call to action.
Use a pre-landing page: Never drive traffic from a push notification directly to the casino registration page. This is too abrupt a transition. First, the user should land on your "pre-landing page"—a mini-landing page that "warms up" their interest. There, you can tell a success story ("How I won $5,000 in one evening"), feature a wheel of fortune with a guaranteed bonus, or simply describe in more detail the benefits of the bonus you announced in the push notification. This approach significantly increases conversion.
Test sending times: It's best to send sports betting push notifications before the start of a match. Casino push notifications can work well during lunch breaks or in the evening when people are relaxing. Test different times and analyze when your audience is most active.
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Push traffic is a powerful tool for those involved in iGaming traffic arbitrage. It allows you to quickly achieve results and effectively engage a "hot" audience ready to take action. The key is to constantly test creatives, copy, and pre-landing page approaches.
Pop-traffic (Popunder & Popup): wide coverage for testing and scaling
Pop traffic is an old-school affiliate marketing method that, contrary to all expectations, is still alive and well and can generate excellent profits, especially in the iGaming vertical. This format is often criticized for being intrusive, but its main advantages are huge volumes and a very low cost per click.
What's the difference?
Popup: An advertising window that appears on top of the main browser window, overlapping the website content. This is a more aggressive format.
Popunder (Pop-under) or Clickunder: An advertising window (usually a new tab) that opens below the active browser window. The user sees it only when they close or minimize the main website. This is a less intrusive and more popular option today.
Why is Pop Traffic Still Relevant for iGaming?
Low Cost: The cost per 1,000 impressions (CPM) on popunders can be tens of times lower than other sources. This makes it an ideal tool for testing new offers and GEOs. You can drive large amounts of traffic for a small budget and quickly gather data: which landing pages are working, which GEOs are converting, and which aren't.
Huge Volumes: Ad networks with pop traffic can deliver millions of impressions per day across virtually any GEO. If you've found a profitable ad network and want to scale it quickly, pop traffic is your best friend.
Fewer requirements for creatives: Unlike push notifications or banners, there's no creative as such. The user is taken directly to your landing page. All your work is focused on creating the most effective landing page.
Pop Traffic Strategies:
Aggressive filtering: The quality of pop traffic is very uneven. It contains many bots and non-targeted audiences. Your main task is to filter out all the unnecessary traffic. Use a tracker to create blacklists of sites (website IDs) that aren't driving conversions. Start with broad targeting, collect data for 1-2 days, and then ruthlessly disable everything that doesn't even generate clicks on the landing page button.
The landing page is everything: Since the user lands on your page unexpectedly, you have 1-2 seconds to grab their attention. The landing page should be bright, aggressive, and clear. Interactive elements work well: wheels of fortune, questionnaires ("Do you want to earn $100 today? Yes/No"), and simulated chat messages. The goal is to engage the user in the conversation and keep them from closing the tab.
Use for pixel warm-up: Even if pop traffic doesn't generate direct deposits, it can be used to build a retargeting audience. You drive cheap traffic to your pre-landing page with a pixel installed (for example, from Facebook), build an audience of those who have shown interest, and then follow up with more expensive and high-quality advertising on other sources.
Pop traffic isn't for the faint of heart. It requires constant analysis, managing blacklists, and patience. But for those who master this tool, it will become an inexhaustible source of cheap traffic for testing and scaling iGaming arbitrage campaigns.
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In-page push and banner advertising: native formats for engagement
Let's talk about formats that are perceived by users more favorably and naturally. These are hybrid solutions that combine the advantages of different approaches and fit seamlessly into the website's content without causing rejection.
In-page Push (or "calendar" push)
This is a relatively new format that looks exactly like a classic push notification, but is technically a banner. It appears directly on the website the user is viewing and doesn't require a prior subscription.
Advantages:
Wide reach: Works on all devices and browsers, including iOS, where classic push notifications aren't available. This allows you to reach a huge segment of the Apple audience, which is often more affluent.
Native: The ad looks like a system notification, which increases trust and click-through rate.
Fresh audience: Unlike classic push notifications, where the subscriber base "burns out" over time, in-page push notifications are shown to a new audience of website visitors each time.
For the iGaming vertical, this is a great way to reach a premium audience on iOS devices using familiar and effective approaches with bonuses and jackpots. All the same principles as for classic push notifications (a bright icon, an emotive image, a strong call to action) apply here as well.
Banner advertising
This is the oldest form of online advertising, but it shouldn't be written off. Modern banner ads aren't just static images. They can include animated HTML5 banners, interactive elements, and video inserts.
How to use in iGaming?
Thematic platforms: Place banners on websites dedicated to casinos, betting, slot reviews, and sports news. These are where your most targeted and "warmed" audience hangs out.
Animation and Interactivity: Instead of a boring image, use a banner that simulates a slot spin, displays a winnings ticker, or prompts you to click to "get your bonus." This significantly increases engagement.
Branding: If you have a long-term relationship with a single casino using the RevShare model, banner ads can be used to increase brand awareness for that casino, which in the long run leads to increased organic sign-ups.
Retargeting: Banners are the perfect tool for reaching your audience. Did a user visit your landing page but not register? Show them a banner with a reminder: "Your 200 free spins are still waiting for you!"
Both in-page push and banner ads require more careful creative development than pop-up traffic. However, they generate a higher-quality and more informed audience. Effective iGaming traffic arbitrage often incorporates these formats at the scaling stage, after the main hypotheses have already been tested on cheaper sources.
Video Advertising (In-Stream & Outstream): Maximum User Immersion
Video is the most powerful tool for engaging users' emotions. No other format can so quickly and effectively convey the excitement, the thrill of winning, and the anticipation of a jackpot. In iGaming, video advertising delivers phenomenal results when created wisely.
Main video advertising formats:
In-stream: This is an ad that is embedded within other video content. The most common examples are pre-roll, mid-roll, and post-roll on YouTube. Your ad appears before, during, or after the main video the user is watching.
Outstream: These are video ads that appear outside of the video player, for example, as a separate block within an article on a news site. They often play automatically without sound when they reach the user's view.
iGaming Video Creative Ideas:
Emotional montages: The most popular and effective approach. Create a dynamic montage of videos of streamers or regular people winning big. Screams of joy, money flying towards the camera, a spinning slot machine reel about to hit the jackpot—all of this evokes a powerful emotional response and a desire to experience the same.
Success Stories: Make a short "talking head" video where an actor (or yourself) tells a story like, "I was just a working guy, I tried spinning the slots one evening, and I won $10,000! Now I'll show you how." This builds trust and creates social proof.
Game/Slot Review: Showcase gameplay of the most popular or new slot. Emphasize bonus rounds, beautiful graphics, and potential winnings. This appeals to an audience looking not just for winnings but also for engaging gameplay.
Animated Videos: Create a short cartoon where the main character finds a way to make easy money by gambling at a casino. This is a less clichéd approach that can stand out from the competition.
Key points when working with video:
The first 3-5 seconds are crucial. This is when the user decides whether to continue watching your ad or skip it. Start with the most compelling and engaging moment—the culmination of the win, the intriguing question.
Optimized for viewing without sound. Most outstream videos and social media videos are watched without sound. Be sure to include clear and understandable subtitles that reinforce the main message.
Clear call to action. At the end of the video (and often throughout it) there should be clear instructions: "Click the link below", "Claim your bonus now", "Register and get free spins".
Video advertising is a more expensive format to produce and purchase, but its effectiveness in the iGaming vertical can easily offset the costs. It's a tool for those willing to invest in quality and maximize audience engagement, which is especially important for building loyal players through RevShare and Hybrid models.
Preparing promotional materials: the basis for success when your focus is iGaming traffic arbitrage and the iGaming vertical
Imagine you've found the perfect traffic source with a huge, targeted audience. You've set up your campaign, funded your budget, and are ready to launch. But if your promotional materials—creatives and landing pages—are slapdash, you'll simply be wasting your money. In the highly competitive iGaming vertical, the quality of your promotional materials is crucial. This is your showcase, your first point of contact with a potential player. You have just a few seconds to grab their attention, evoke the right emotions, and convince them to click. Underestimating this step is the main mistake newcomers make, leading to disappointment in affiliate marketing. Successful iGaming traffic arbitrage is the synergy of the right traffic and killer promotional materials. In this section, we'll explore in detail how to create compelling creatives, how to design landing pages that convert, and why adapting for different countries and devices isn't a whim, but a crucial necessity. This is a practical guide that will turn your ideas into working tools for attracting deposits.
Creating Creatives That Engage: Key Triggers and Approaches
Creative is the first thing a user sees. It could be an image in a push notification, a banner on a website, or a video. Its purpose is to break through "banner blindness" and compel people to stop, read, and click. In iGaming, creatives are built on powerful psychological triggers. Your goal is not to inform, but to entice and evoke emotion.
Key triggers and how to use them:
Greed/Desire for Easy Money: This is the strongest and most exploited trigger in iGaming. People want to believe in miracles and the possibility of getting rich quickly and easily.
Visuals: Stacks of cash, expensive cars, watches, luxurious vacations. Screenshots of online banking balances with large sums. Images of gold coins, bars, and jewelry. Soaring charts.
Text: "Turn $10 into $1000 today!", "This slot hit the jackpot yesterday. Try it yourself!", "A way to earn money for a new car in a week."
Example: An image of a hand holding a fan of bills against a slot machine screen. Title: "Stop working for the boss!"
Emotions of victory / Excitement: Sell the feeling of winning, not the money. Joy, euphoria, adrenaline.
Visual: People's faces screaming with delight. Streamers jumping out of their chairs after a big win. Cups, medals, fireworks. The moment when a winning combination lands on the reels.
Text: "Feel the taste of victory!", "Emotions that money can't buy!", "Adrenaline and big wins await you!"
Example: A creative video with a selection of the most emotional moments of winning, set to dynamic music.
Urgency & Scarcity: Create the illusion that your offer is unique and will soon expire. This forces people to act immediately, fearing they might miss out.
Visuals: Countdown timers, crossed-out old prices, lightning or fire icons. Calendars with today's date circled.
Text: "500% bonus expires in 00:59:47!", "Today only: 200 free spins for registration!", "Only 7 promo codes left!"
Example: Push notification with the text "Your personal bonus of +300% to your deposit is active for another 2 hours. Claim it now!"
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Social Proof: People tend to trust the experience of others. Show that others are already winning and happy.
Visuals: Testimonials in the form of messages from instant messengers. Photos of "winners" with receipts. Landing page widgets saying "Alexey just withdrew $350."
Text: "9 out of 10 players recommend this casino", "Join 50,000 winners!", "Sergey from Moscow has already withdrawn his first million."
Example: A creative stylized as a Telegram conversation, where one friend brags to another about their win and shares a link.
Approaches to creating creatives:
News approach: Disguise creative content as sensational news. "SHOCK! A pensioner from Saratov won 5 million rubles at a casino," "A vulnerability has been discovered in the Book of Ra slot that allows you to win 93% of the time." This approach works well for a wide audience, generating curiosity.
Personal story: Tell the story in the first person. "My name is Andrey, I worked as a security guard. Here's how I earned enough money to buy an apartment in three months..." This builds trust and the "one of the guys" effect.
Game-based approach: Make your creative resemble a game element. A banner in the form of a slot that can be "spinned," or a push that simulates earning an achievement in the game.
A successful iGaming traffic arbitrage strategy is continuous testing. There's no single "perfect" creative. Create 5-10 different variations, using different triggers and approaches. Launch them with a small budget, see which ones show the best CTR (click-through rate) and CR (landing page conversion rate), and then focus on those.
Landing Page Development: Structure and Key Elements
A landing page (or pre-landing page) is the bridge between your creative and the advertiser's registration page. Its purpose is to warm up the user, strengthen their desire, and smoothly lead them to the target action. A direct link from the creative to the casino often has low conversion rates because it's too abrupt a transition. The user needs more information and motivation.
The Golden Structure of a High-Converting Landing Page for iGaming:
First screen (what is visible without scrolling):
Catchy headline: It should be an extension of your creative and hit your core pain point or desire. "One step left to your $1,000," "How to turn 500 rubles into 50,000 in an evening: a step-by-step guide."
Vivid visual: An image or short video that reinforces the headline (money, emotion, jackpot).
Large, prominent call-to-action (CTA) buttons: "Get Bonus," "Spin Free," "Claim Winnings." The button should contrast with the background and attract attention.
Benefit Block / Instructions:
Clearly and step-by-step outlines what needs to be done and what the user will receive for it. "1. Register -> 2. Make a deposit of $10 or more -> 3. Get +500% on your deposit and 200 free spins!" Use icons and checkboxes to make the information easy to read.
Social Proof Block:
Fake reviews: Several reviews from "happy" players with photos. "Thanks, guys! I withdrew my first $500 on the second day!", "I didn't believe it until I tried it myself. It really works!"
Dynamic widgets: "Ivan from Kyiv just won $150 on the Crazy Monkey slot." This creates a sense of action and that someone is winning right now.
Comments: A block that imitates comments from VKontakte or Facebook, where people discuss their winnings.
Interactive element (optional, but very effective):
Wheel of Fortune: Offer the user a spin to win a "personalized" bonus (even though the bonus is always the same). This engages the user and increases the value of the offer in the eyes of the user.
Questionnaire: "How much do you want to earn per day? -> How much experience do you have in games? -> Great! We've found the perfect bonus for you!"
Chat simulation: A window appears where the "manager" writes to the user and offers exclusive conditions.
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Repeat call to action:
There should be another large CTA button at the end of the landing page. Don't force the user to scroll back to the top.
Technical requirements for the landing page:
Fast loading: Especially on mobile devices. Every extra second of loading time means lost users and money. Optimize images and use caching.
Adaptability: The landing page should look perfect and work on any device: from an old Android smartphone to a large desktop monitor.
Remember, a landing page is a key element of your funnel in the iGaming vertical. Taking the time to develop and test it well will repay you many times over with a high conversion rate.
The importance of adapting materials to different GEOs and devices
Thinking that creative and landing pages that worked well in Ukraine will work just as well in Brazil or Canada is a fatal mistake. iGaming traffic arbitrage is a global business, and the key to success lies in deep localization. Localization is more than just translating text.
What does proper GEO adaptation include?
Language and slang: The translation must be done by a native speaker who understands local idioms and gambling slang. "To hit the jackpot" in English is not "tear off the jackpot" but "hit the jackpot." An incorrect translation immediately identifies you as an outsider and destroys trust.
Cultural Peculiarities and Triggers:
Colors: In Western cultures, green is the color of money and good luck, while in some Asian cultures, it's red. Research the symbolism of colors in your target GEO.
Luck symbols: In Asia, these can be dragons and the number 8. In Ireland, it's the clover. Use these symbols in your creative work.
Popular Sports: In Brazil and Europe, focus on football. In India and Pakistan, focus on cricket. In the US, focus on American football and basketball. Betting creatives should be as relevant as possible to local sports preferences.
Payment systems: In the "We accept" section of your landing page, include icons for payment systems popular in your country (e.g., Boleto in Brazil, UPI in India). This increases trust.
Currency: Always display winning and bonus amounts in local currency. A Brazilian would understand "Win 5,000 reals" more clearly than "Win $1,000." This may seem like a small thing, but it has a big impact on perception.
Faces and Types: Use photos of people who resemble residents of the target country in your creatives and landing pages. Asian faces for Asia, Hispanic faces for Latin America. People should recognize themselves or their neighbors in the "winner."
This should be an image with the topic "Infographics: An example of adapting one creative for 3 different GEOs (Europe, Asia, Latin America)"
Adaptation for devices:
Today, the majority of traffic in the iGaming vertical is mobile. This means your "mobile-first" approach must be more than just words, but a reality.
Creatives: Text in the image must be large enough to be read on a smartphone screen. Small details will be difficult to discern.
Landings:
Vertical orientation: Design your landing page primarily for a vertical screen.
Large buttons: The CTA button should be easy to hit with your finger.
Minimum input fields: If your landing page has a form, keep it to the most necessary fields. No one will fill out 10 fields on a small screen.
Loading Speed: On mobile devices with slow internet connections, loading speed is critical. Run your landing page through Google PageSpeed Insights and correct any issues.
Ignoring adaptation is a surefire way to low ROI. By spending a little more time on geographic research and preparing localized content, you'll show your audience you speak their language and understand their culture and needs. This will set you apart from lazy competitors and become your greatest advantage.
Optimization and analytics: how to increase ROI if your field is iGaming traffic arbitrage and the iGaming vertical
Launching an advertising campaign is just the beginning. The most important and exciting work begins after you've received your first clicks and data. iGaming traffic arbitrage isn't a "set it and forget it" process. It's a continuous process of analysis, testing, and improvement, called optimization. Your primary goal is to maximize your return on investment (ROI), meaning ensuring every dollar spent on advertising generates as much profit as possible. It's at this stage that beginners often give up, seeing "red" numbers in their statistics and not understanding what to do with them. Professionals, on the other hand, rub their hands in glee, because data is a map that reveals where the treasures are buried. In this section, we'll transform you from a simple advertising "launcher" into a true analyst and strategist. We'll examine key metrics to monitor, discuss an affiliate marketer's primary tool—a tracker—and learn how to properly scale successful campaigns without sacrificing quality. If you want the iGaming vertical to become a stable source of income for you, and not a lottery, this section is a must-read and put into practice.
Key metrics for tracking performance (CTR, CR, EPC)
In traffic arbitrage, numbers rule the world. Intuition is a poor guide. All your decisions should be based on specific data and metrics. Let's look at the "holy trinity" of metrics that you should monitor 24/7.
CTR (Click-Through Rate)
What is this? This is the percentage of users who clicked on your ad (creative) after seeing it.
How is it calculated? (Number of clicks / Number of impressions) * 100%.
What does it mean? CTR is the main indicator of the attractiveness of your creative.
A high CTR means your creative (image + text) engages your audience, stands out from the competition, and generates interest. Your offer is relevant to those you show it to.
Low CTR is a warning sign. Either your creative is boring and unimpressive, or you're showing it to the wrong audience. Perhaps your slot bonus offer is being shown to sports betting fans.
What to do? If the CTR is low, focus on improving your creatives. Change images, headlines, and calls to action. Run an A/B test of several variations and keep the one with the higher CTR. If changing creatives doesn't help, review your targeting settings.
CR (Conversion Rate)
What is this? This is the percentage of users who completed a target action after clicking on your ad. There are several CR levels in traffic arbitrage:
LP CTR (or Landing Page Click-Through Rate): The percentage of users who clicked from your landing page to the advertiser's website. This metric shows how effective your landing page is.
Reg2Dep (from registration to deposit): The percentage of registered users who made a deposit.
CR (overall): The percentage of ad clicks that result in a target action (e.g., a deposit). (Number of deposits / Number of clicks on the creative) * 100%.
What does it mean? CR is an indicator of the effectiveness of your funnel as a whole (creative -> landing page -> offer).
A high LP CTR but a low overall CR means your landing page is motivating, but something is wrong on the casino website. Perhaps the casino has a complicated registration form, payment methods aren't working, or the offer itself on the website differs from what you promised on the landing page.
Low LP CTR — the problem is with your landing page. It loads slowly, doesn't inspire trust, its headline doesn't match the creative, and the CTA button is unnoticeable.
What to do? Analyze conversion rate at each stage of the funnel. If there's a problem with the landing page, change the headlines, calls to action, and test interactive elements. If users drop off after landing on the casino website, contact the affiliate program manager to confirm the offer is working properly. It might be worth testing a different product.
There should be an image here with the topic "Sales funnel in traffic arbitrage with metrics at each stage: Impressions -> CTR -> Clicks -> LP CTR -> Registrations -> CR -> Deposits"
EPC (Earn Per Click) – Revenue per click
What is this? This is the average revenue you receive from each click on your ad.
How is it calculated? Total revenue / Number of clicks.
What does this mean? EPC is one of the most important metrics for understanding profitability. It combines both conversion rate and payout size. By comparing EPC with CPC (Cost Per Click), you can instantly understand whether you're making a profit or losing money. If your EPC is $1.50 and your CPC is $0.80, then you're earning $0.70 on each click. If your EPC is $0.50 and your CPC is $0.80, you're losing $0.30 on each click.
What to do? Your overall optimization goal is to increase your EPC. This can be achieved either by increasing your conversion rate (by improving creatives and landing pages) or by working with offers with higher payouts. EPC also helps compare the performance of different offers. If one offer has a higher conversion rate but a lower payout, while another has a lower conversion rate but a higher payout, the EPC will show which offer is ultimately more profitable.
ROI (Return on Investment)
This is the final metric that shows the return on your investment.
How is it calculated? ((Income - Expense) / Expense) * 100%.
Example: You spent $1,000 on advertising and earned $1,700. Your ROI = (($1,700 - $1,000) / $1,000) * 100% = 70%. This means that every dollar invested brought you 70 cents in net profit.
Goal: Your goal is to maintain ROI as high as possible. In the iGaming vertical, an ROI of 30-50% is considered good, and 100%+ is excellent.
By mastering these metrics, you'll stop acting blindly. You'll know exactly which elements of your setup are underperforming and require attention. This transforms iGaming traffic arbitrage from a gamble into a manageable business.
Campaign Analysis Tools: Trackers and Their Role
If metrics are your racing car's dashboard, then a tracker is its onboard computer and telemetry. Working in arbitrage in 2026 without a tracker, especially in a competitive niche like the iGaming vertical, is suicide.
What is a tracker?
A tracker is specialized software (often a cloud service) that acts as an intermediary between an advertising network and an affiliate program. It collects, processes, and conveniently displays all your traffic data. Every click passes through the tracker, which assigns unique tags to it and collects all available information: the user's country of origin, device, provider, ad platform, clicked creative, and so on.
What is it for? What magic does it do?
Centralized data collection: You can drive traffic from ten different ad networks to fifty different offers. Without a tracker, you'd have ten personal accounts with disparate statistics. A tracker collects everything in one place. You see a complete picture of your business on a single screen.
Deep analytics and optimization: This is the main feature. The tracker allows you to slice and dice data by dozens of parameters.
Blacklists/Whitelists: You see that the site (site) with ID '12345' generated 1,000 clicks but no registrations. You add this ID to your ad network's Blacklist and stop spending money on it. Conversely, site '67890' generated 5 deposits from 100 clicks. You add it to your Whitelist and, if possible, try to buy as much traffic from it as possible. This is the most basic and important optimization, which can save up to 50-70% of your budget.
Analysis by parameters: You might discover that users on Android 11 convert 3 times better than those on Android 10. Or that traffic from Vodafone generates deposits, while traffic from Kyivstar does not. Or that conversions are best between 8 and 11 PM. You use all this information to narrow your ad network targeting, eliminating ineffective segments and increasing your ROI.
A/B testing (split testing): The tracker makes it easy to test any element of your funnel. You can direct 50% of your traffic to Landing Page A and 50% to Landing Page B, and the tracker will show you which one has the better conversion rate. You can also test different offers, creatives, and entire funnels. This is the only scientific way to understand what really works and what doesn't.
Cloaking: Some traffic sources (such as social media) prohibit iGaming advertising. Trackers have built-in cloaking tools that allow moderators to see a "clean" page (for example, an article on poker strategies) and real users to see your casino landing page. This is a complex and risky technique, but in some cases it is necessary.
There should be an image here with the subject line "Screenshot of the tracker interface (for example, Binom or Keitaro) with a report on the advertising campaign"
Popular trackers on the market include Binom, Keitaro, and Voluum. Yes, they require a monthly fee, but the budget savings they provide through precise optimization far outweigh the cost. Don't skimp on a tracker. It's your primary tool, your microscope and scalpel in the world of iGaming traffic arbitrage. Some ad networks, such as Mobivion, offer built-in analytics tools that allow for basic optimization directly within their interface, making them convenient for beginners. But for serious work and scaling, an external tracker is indispensable.
Principles of scaling successful connections without losing quality
So, you've found it! A "combination" that consistently generates profits. For example: casino offer X, Brazil GEO, push notification traffic, football-themed creative, and a landing page featuring a wheel of fortune. Your ROI is holding steady at 80%, and you're earning $100 a day. What's next? That's right, scale up! But you need to do it wisely, otherwise you can quickly kill a profitable combination.
There are two main approaches to scaling:
Vertical scaling (Scaling Up):
What is this? It's an increase in the budget for an already running campaign. Simply put, you start spending more money to generate more profit.
How to do it correctly?
Gradualism: Don't increase your daily budget tenfold in one day. This can cause the ad network's algorithms to break down, and you'll start receiving low-quality traffic. Increase your budget gradually, by 20-30% per day, and closely monitor your metrics (EPC, ROI). If they start to decline, return to your previous budget.
Expanding your targeting: If you've narrowed your targeting too much (for example, to one city or one OS version), try expanding it a little by adding adjacent segments that you previously disabled.
Duplicating campaigns: Some ad networks use this technique: you simply create an exact copy (duplicate) of your successful campaign. Sometimes, the duplicate starts to engage with a different audience segment and generate additional revenue without interfering with the main campaign.
Horizontal scaling (Scaling Out):
What is this? It's the transfer of your successful connection to new "territories." You don't increase the pressure on one point, but find new ones.
Methods:
New GEOs: Is your campaign working well in Brazil? Try launching it in other Latin American countries with similar mentalities—Argentina, Colombia, Mexico. Naturally, with full localization of creatives and landing pages (translation, currency adaptation, and cultural specifics).
New traffic sources: Is your campaign generating profits from push notifications? Try adapting it to pop-up traffic, in-page push, or banner ads. Your creative and landing page approaches will need to be slightly adjusted, but the core idea (offer + triggers) will remain the same. Platforms like Mobivion are ideal for this type of scaling, as they allow you to test your campaign across different traffic formats in a single interface.
New offers: Is your affiliate program converting well at Casino X? Ask your affiliate manager for a similar offer from Casino Y in the same GEO. It might convert even better or offer a higher rate.
There should be an image here with the topic "Diagram: Vertical (budget increase) vs. Horizontal (new GEOs, new sources) scaling"
The golden rule of scaling: Never stop what's already working. Don't "improve" your core profitable campaign to death. Create separate campaigns for all tests (new GEOs, new sources). This way, you don't risk breaking your "money machine" and can systematically grow your income. Proper scaling turns iGaming traffic arbitrage from a side hustle into a full-fledged, highly profitable business.
Mobivion is your strategic partner when the goal is successful iGaming traffic arbitrage in the demanding iGaming vertical
We've thoroughly examined all the cogs in the complex machine of iGaming traffic arbitrage. Now you know where to find an audience, how to create engaging content, and how to analyze results. But theory is dead without practice. And practice requires a solid foundation—quality traffic and user-friendly tools. This is where your strategic partner, the Mobivion advertising network, comes in. Why choose us? Because we don't just sell clicks. We provide a comprehensive platform, created by affiliate marketers for affiliate marketers, perfectly tailored to the realities and requirements of such a complex niche as the iGaming vertical. We understand your pain points: finding working formats, fighting bots, and the challenges of targeting and analytics. And we've created a solution that helps you focus on what matters most—finding profitable campaigns and scaling them—while taking care of all the technical details. Working with Mobivion, you get more than just traffic, but a reliable ally committed to your success. After all, the more you earn, the more we earn. Let's take a look at the specific benefits you get by choosing our platform to conquer iGaming.
Access to all popular traffic formats on one platform
One of the biggest headaches for affiliate marketers is having to register with dozens of different ad networks. One specializes in push notifications, another in pop-ups, and a third in video. It's inconvenient: a multitude of personal accounts, different rules, disparate statistics, and the need to top up your account balance in several places. This wastes time and effort that could be spent on optimization. Mobivion solves this problem once and for all. We've compiled all the most popular and converting traffic formats for the iGaming vertical in one convenient interface.
What you get on our platform:
Push Notifications: Classic push notifications for direct contact with your audience. Huge volumes across all GEOs, flexible targeting settings, and the ability to quickly test creatives. Ideal for working with bonuses and promotions.
In-page Push: An innovative format that looks like a push notification but works on all platforms, including iOS. This is your key to reaching a solvent Apple audience that is difficult to reach by other means.
Pop traffic (Popunder): An endless source of cheap traffic for testing new offers, GEOs, and landing pages. With our filtering tools, you can quickly weed out ineffective sites and retain only those that deliver results.
Video Advertising (In-Stream & Outstream): The most emotional and engaging format. Upload your killer video creatives and get the most immersive experience possible . We provide access to high-quality video platforms where your ads will look great.
Banner Advertising: A time-tested classic. Place your static or animated HTML5 banners on thousands of sites in our network. An excellent tool for retargeting and working with niche sites.
This should be an image with the subject line "Screenshot of the Mobivion interface, showing the selection of different traffic formats in a single campaign"
What's your advantage? You no longer need to spread yourself too thin. You can test a campaign on cheap pop traffic, then, having found a working landing page, copy the campaign in a few clicks and launch it on push notifications or video, all without leaving your personal account. This opens up limitless possibilities for horizontal scaling. You can test how the same offer performs across different formats and choose the most profitable one. This comprehensive approach saves you time, simplifies analytics, and allows you to quickly find and scale profitable campaigns in the iGaming traffic arbitrage sphere. Mobivion is your single traffic management center.
Convenient tools for detailed targeting and campaign analytics
We know that in affiliate marketing, the devil is in the details. Profits and losses are often just a matter of one correctly configured targeting option or a timely detection of a non-converting site in a report. That's why we've focused on tools that give you complete control over your campaigns.
Detailed targeting:
In the Mobivion interface, you can customize your targeting using dozens of parameters to accurately reach your target audience:
GEO: From country to a specific region or city.
Devices: Mobile phones, tablets, desktops.
Operating systems: iOS, Android, Windows, MacOS, and even specific versions (for example, only Android 10 and above).
Browsers: Chrome, Safari, Firefox and their versions.
Browser languages: Show ads only to those who have the required language installed.
Providers / Mobile operators: Important for offers with mobile subscriptions or for cutting off low-quality Wi-Fi traffic.
Schedule: Adjust your ad delivery by day of the week and time of day to match your audience's peak activity.
Black/White sheets: Create lists of sites (by ID) that you want to exclude or, conversely, to which you want to direct the entire budget.
Built-in analytics:
For those just starting out in iGaming traffic arbitrage and not yet ready to pay for an expensive external tracker, we offer powerful built-in analysis tools. Right in our personal account, you can monitor:
Number of impressions, clicks, CTR for each campaign, creative, and platform.
Real-time expenses.
Integration with your tracker or affiliate network via Postback URL to transfer conversion data.
This allows you to perform basic optimization without leaving our platform. You can easily identify which creatives aren't clickable and which platforms are wasting your budget, and immediately disable them. Our system allows you to make decisions based on data, not guesswork. This is exactly the approach needed for success in the modern iGaming vertical.
There should be an image here with the subject "Screenshot of the targeting settings page in the Mobivion personal account"
High-quality traffic to quickly start and scale your sales
The biggest fear of any affiliate marketer is wasting their budget on bots. You can create brilliant creative and a perfect landing page, but if it's bots clicking on them instead of real people, you won't get a single conversion. We at Mobivion understand this better than anyone and prioritize traffic quality.
How do we fight for clean traffic?
Multi-level anti-fraud system: We use both our own developments and solutions from leading global providers to analyze traffic in real time. Our system filters out suspicious activity based on hundreds of parameters: atypical behavior, outdated user agents, clicks from data centers and proxy servers.
Direct Publishers: We work directly with many website owners, which allows us to control the quality of their platforms and the traffic they generate. We value our reputation and do not allow dubious sources into our system.
Ongoing monitoring and manual verification: Our team of compliance managers regularly monitors platforms and traffic flows, identifying and blocking violators. We actively respond to feedback from advertisers and affiliate marketers.
What does this give you?
Quick and honest test: When launching a campaign on Mobivion, you can be sure you're reaching a real, live audience. This allows you to receive objective data on your campaign's performance within the first few hours. You won't have to wonder if your lack of conversions is due to a poor landing page or bot traffic.
High Conversion Potential: Clean traffic means a higher percentage of registrations and deposits. Your investments are more likely to pay off and generate profit. iGaming advertisers value high-quality traffic and are willing to pay higher rates and provide better conditions.
Safe scaling: When you decide to increase your budget, you can be sure you won't start receiving "junk" traffic. Our system ensures stable quality even at high volumes.
By choosing Mobivion, you're investing not just in clicks, but in a high-quality audience that is highly likely to become loyal players and generate profits. This is especially critical if you plan to operate using RevShare or Hybrid models, where the quality of each player brought in directly impacts your long-term revenue.
This image should be titled "Infographic showing how Mobivion's anti-fraud system filters out bot traffic."
Personal support and consultation to achieve your goals
In the complex world of iGaming traffic arbitrage, it's easy to get lost, especially at the start. Which format should you choose? Which GEO is trending? Why isn't my campaign converting? At Mobivion, we don't leave you alone with these questions. We believe our success is directly dependent on yours, which is why we provide every partner with personalized support.
Your personal manager is more than just support:
Your Mentor: If you're a beginner, your manager will help you navigate the platform's interface, suggest the best format and GEO to start with, and advise on bids. They will be your guide through the world of arbitrage.
Your consultant: Already profitable and looking to scale up? A manager will share insights: which new GEOs are gaining popularity, which creative approaches are currently showing the best results, and which offers are worth paying attention to. They can even help you secure exclusive terms from the affiliate programs we partner with.
Your technical specialist: Having trouble setting up postback? Not sure why your statistics aren't adding up? A manager will help you resolve technical issues so you don't have to waste your time.
Your ally: We're committed to your profitability. Your manager will always be by your side, helping you optimize your campaigns, suggesting sites to blacklist, and doing everything possible to maximize your ROI.
We don't just sell you traffic and forget about you. We build long-term partnerships. Our team consists of experienced specialists who have worked their way up as affiliates and understand all the intricacies of the iGaming vertical. We speak your language.
This should be an image with the subject "Photo of a friendly Mobivion support manager wearing headphones at her desk"
Ready to start your journey to iGaming success? Stop reading and take action! Register with Mobivion, and let's turn your knowledge into real profits together. Your dedicated manager is waiting to help you launch your first successful campaign.