Gambling Traffic Arbitrage: How to Effectively Drive Traffic to Gambling Offers and Scale Profits with Mobivion
Hi! If you're reading this article, it means you're tempted by one of the most profitable and simultaneously challenging niches in affiliate marketing: gambling. Every day, thousands of affiliate marketers try to hit the jackpot by driving traffic to online casinos and bookmakers. Some leave empty-handed, while others build entire empires. What's the secret? The right approach, a deep understanding of the process, and, of course, choosing reliable partners. Today, we'll break down the entire process: from understanding gambling traffic to scaling successful campaigns. And, of course, we'll show you how the Mobivion ad network can be your trump card in this game. Get ready, we're diving into the world of big bets and even bigger wins!
What is gambling traffic and why does this vertical remain a gold mine for arbitrageurs?
Let's start with the basics. Gambling traffic is essentially a stream of users you attract from various sources (social media, search engines, advertising networks) and direct to online casino, poker room, or bookmaker websites. Your goal as an affiliate marketer is to purchase this traffic for less than the advertiser (casino) would pay you for a player's target action. This target action is most often a deposit (making a deposit), but there can be other models, which we'll discuss later. The gambling vertical is rightfully considered "evergreen." Why? It's simple: excitement is one of the most basic human emotions. The desire to get rich quick, try your luck, and get an adrenaline rush will never fade. Online casinos offer all this in a convenient package, accessible 24/7 from any device. That's why the demand for high-quality gambling traffic will always be high, and the payouts on offers will be among the most generous on the market. Gambling traffic arbitrage isn't just about redirecting clicks; it's an art form that requires an analytical mindset, creativity, and a willingness to experiment. Those who master this art gain access to a virtually inexhaustible source of income.
Features and specifics of the gambling niche: what you need to know before starting
Before you dive headfirst into gambling traffic arbitrage, it's important to understand that it's not the easiest field for a beginner. This niche falls into the so-called "gray" verticals. This doesn't mean it's illegal (online casinos are perfectly legal in many countries), but it does come with numerous restrictions from major advertising platforms like Google Ads or Facebook. This is why affiliate marketers are looking for alternative and more flexible sources, such as ad networks that specialize in these types of offers. Let's look at the key features to keep in mind.
Firstly, there's high competition. You're not the only one looking to drive gambling traffic. Thousands of other affiliates are vying for your audience's attention. This means that standard approaches and hackneyed creatives are becoming less effective. To break through, you need to constantly generate new ideas, test unconventional combinations (creative + pre-landing page + offer), and seek out fresh traffic sources. Secondly, there are legal restrictions. Laws regulating gambling vary greatly from country to country (and from GEO to GEO). In some places, casinos are completely legal, in others they exist in a gray area, and in others, they are strictly prohibited. Before launching a campaign in a specific GEO, be sure to study local laws and affiliate program rules. Advertisers often specify which countries they require traffic from and which they categorically do not.
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The third factor is the need for specialized tools. To be successful, you'll need a tracker. This is software that allows you to monitor the effectiveness of your campaigns in detail: which creative generated the most clicks, which website referred the player who made a deposit, which operating system and browser convert best. Without a tracker, you'll be working blind, wasting your budget on ineffective sources. Furthermore, so-called "cloaking" services are often used, which show ad network moderators one page (white and fluffy) and target users another (with an aggressive casino pre-lander). This is a complex technique, but for some traffic sources, it's essential. Finally, be prepared for the fact that not all the players you attract will be high-quality. Advertisers are interested not just in registrations, but in players who deposit and continue playing. This is why the Reg2Dep (registration to deposit ratio) metric is so important. If you generate a lot of empty registrations, the advertiser may lower your bid or even disable your offer entirely. Effective gambling traffic arbitrage is always about finding a balance between quantity and quality.
Target audience profile: who to target with advertising campaigns
Knowing your audience is half the battle in any advertising campaign, and in gambling, it's 90%. The stereotypical gambler— a man aged 25-45 with an average income—is too vague and won't yield the desired conversion. To drive profitable gambling, you need to dig deeper and segment your audience into several personality types. Let's draw some detailed portraits.
Portrait #1: "Adrenaline Hunter"
Demographics: Male, 18-30 years old. Student, entry-level professional, blue-collar worker. Income below average or average.
Psychology: Impulsive, loves risk and quick thrills. For him, gambling isn't a way to make money, but a way to have fun and get a thrill. He's easily swayed by flashy, flashy creatives promising "Explosive emotions!" or "Try your luck right now!"
Triggers: Registration bonuses, free spins, limited-time promotions. He's less concerned with strategy than with the gameplay itself. He's quick to try new slots and doesn't stick with one casino.
How to use it: Pop and push notifications with bright images and short, catchy headlines are ideal. Pre-landing pages in the form of a "wheel of fortune" where you can "win" a bonus work great. The main message: "Try it for free, get excited!"
Portrait No. 2: "Strategist-Analyst"
Demographics: Male, 30-55 years old. Experienced specialist, manager, entrepreneur. Income average to above average.
Psychology: Views gambling (especially poker, blackjack, sports betting) as an intellectual competition. He seeks not so much the thrill of the game as a way to apply his analytical skills. He reads strategies and studies statistics.
Triggers: The casino's honesty and reliability, its license, high limits, VIP programs, and cashback. He won't be swayed by a flashy banner. He needs facts and evidence.
How to drive traffic to it: Native advertising, casino review articles, bookmaker comparisons. Video ads demonstrating the poker room interface or the usability of a betting app. Traffic from betting forums, betting blogs, and YouTube channels with strategy tips. Message: "Play smart in a safe place."
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Portrait No. 3: "The Seeker of Easy Money"
Demographics: Men and women, 25-50 years old. Often people with financial difficulties, low-skilled workers, residents of small towns.
Psychology: Their main motivation is the belief in the ability to quickly and easily solve their financial problems. They are the most vulnerable to promises of "guaranteed earnings" and "casino-beating schemes."
Triggers: Success stories ("Mom on maternity leave earned money for an apartment by playing slots"), screenshots of huge wins, news about someone hitting the jackpot.
How to target it: This segment is the basis for so-called "scheme" approaches. Pre-landing pages are created in the form of a personal blog or news article, where the author shares a "secret scheme" for beating a specific slot at a specific casino. Traffic to these approaches comes well from teaser networks and social media. It's important to understand that, while this approach converts well, it often attracts players who are not the highest quality in terms of LTV (Lifetime Value). However, for CPA models, this can be a very profitable strategy.
Understanding these personality types will allow you to create more precise and effective advertising campaigns, and therefore, purchase gambling traffic with maximum ROI.
The vertical's potential for advertisers and affiliates
Why is the gambling vertical so attractive to both casino owners (advertisers) and affiliates? The answer lies in the enormous financial potential and mutually beneficial cooperation model. Let's look at this from both perspectives.
For advertisers (online casinos):
The online gambling market is vast and growing, with forecasts projecting it to reach hundreds of billions of dollars in the coming years. In such a competitive environment, attracting a single new player (one who will deposit) is a difficult and expensive task. Casinos may invest millions in direct marketing, SEO, and content, but affiliate marketing remains one of their most effective channels. Why?
Pay-for-results: Casinos pay not for impressions or clicks, but for a specific action—most often, the first deposit (FTD). This minimizes their risks. They pay only when they have acquired a new client with funds.
Scale and Reach: An army of thousands of affiliates can generate a volume of traffic and reach audience segments that no in-house marketing department could ever reach. Affiliates use dozens of traffic sources, test hundreds of creatives, and discover the most unexpected and effective approaches.
Expertise: Affiliate marketers are traffic experts. They know where the target audience hangs out, how to speak to them, and how to motivate them to take action. Casinos essentially outsource the most difficult part of the funnel—attraction—to them.
For affiliates (arbitrageurs):
For arbitrageurs, gambling is a veritable goldmine. Yes, it has high entry barriers and risks, but it also offers unrivaled earning opportunities.
High Payouts: Gambling payouts are among the highest in CPA marketing. Payouts for a single deposit can range from $30-50 in Tier-3 countries to $200-500 and higher in wealthy Tier-1 countries (USA, Canada, Germany). Making just a few deposits a day can generate a very substantial income.
Variety of payment models: You can choose the model that suits your style. CPA is for quick cash flow. RevShare (Revenue Share) is for building long-term passive income by receiving a percentage of the losses of referred players throughout their lifetime at the casino. Hybrid is a combination of the two models.
Unquenchable demand: As we've already said, gambling is eternal. There will always be people willing to try their luck. Your job is simply to find them and guide them. This vertical isn't subject to seasonality as much as, say, other verticals. You can run gambling all year round.
Room for creativity: Unlike "white" niches, where everything is strictly regulated, gambling allows (and even encourages) creative and unconventional approaches. Success stories, newsworthy events, schemes, bonuses—you can test even the boldest hypotheses.
The result is a perfect synergy: casinos receive a constant influx of new players, paying only for results, while affiliate marketers gain access to highly profitable offers and the opportunity to earn huge profits from their expertise in attracting traffic. This symbiosis is what makes gambling traffic arbitrage a gold mine, continuing to generate profits for those willing to dig deep.
Preparing for launch: how to choose a gambling affiliate program and find your first offer
So, you're inspired by the potential of the gambling vertical and ready to dive in. Stop! A successful launch depends 90% on the preparation stage. Jumping into the first offer you see with the first creative idea you come across is a surefire way to blow your budget. Proper preparation is the foundation upon which all future profits will be built. This stage involves two key steps: choosing a reliable affiliate program to be your ally, and carefully selecting your first offer that aligns with your experience, budget, and chosen traffic source. Mistakes made here can be very costly, while the right decisions at the start will pay off many times over in the future. Let's take a detailed look at how to lay a solid foundation for your future gambling empire and what to consider when choosing partners and offers.
Key criteria for choosing an affiliate program for stable operation
Choosing an affiliate program (AP), or as it's often called, a gambling affiliate, is perhaps the most important decision you'll make when starting out. It's your primary business partner, determining whether you'll receive your hard-earned income, how comfortable you'll be working, and whether you'll be able to grow. There are hundreds of affiliate programs on the market: those directly from advertisers (casinos) and large CPA networks that aggregate dozens and hundreds of offers. How can you navigate this diversity? Here's a checklist of key criteria to consider.
Reputation and reviews. The first thing you need to do is research the affiliate program. Search for reviews on specialized forums (e.g., Zismo, Partnerkin), Telegram chats, and blogs of top affiliate marketers. Pay attention not only to the positive reviews but also to the negative ones. How does the affiliate program handle issues? Have there been any cases of unjustified non-payments ("shaves") or delays? A strong and honest reputation, built over years, is the best indicator of reliability.
Payment terms. Carefully study everything related to money.
Hold: This is the period during which the affiliate network checks the quality of your traffic before paying out. In gambling, a hold period is the norm and can range from 7 to 30 days. The shorter the hold period, the faster you can reinvest your earnings.
Minimum withdrawal amount (minimum): How much do you need to earn to receive money? For beginners, it's best to choose a program with a low minimum ($50-$100).
Payment systems: Make sure that the affiliate program supports withdrawal methods that are convenient for you (WebMoney, Capitalist, bank cards, cryptocurrency).
Quantity and exclusivity of offers. A good gambling affiliate network should offer a wide selection of offers across different GEOs and traffic sources. A particular advantage is the presence of exclusive offers that others don't offer. This means the advertiser trusts the affiliate network and may offer higher rates.
Quality and responsiveness of support. Your personal manager is your best friend and main assistant. They can advise you on the top offers, the best GEOs to target, provide you with the latest promotional materials, and help you resolve technical issues. Check how quickly and competently the support team responds. Good support is available 24/7 and always available.
Technical equipment. A modern affiliate program should provide convenient tools for work:
Detailed statistics in real time: You should see all data on clicks, registrations, deposits without delays.
Postback URL: Ability to transfer conversion data to your tracker for in-depth analytics.
API for automation: For advanced arbitrageurs, this is an opportunity to automate many processes.
Ready-made promotional materials: Having high-quality and tested landing pages, pre-landing pages, and banners will significantly speed up your start.
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By carefully weighing all these factors, you'll be able to choose not just an intermediary, but a true partner who's committed to your growth. After all, the more you earn, the more the gambling affiliate network earns. It's a classic win-win.
Payment Models (CPA, RevShare, Hybrid): Which One to Choose for Your Goals
Once you've chosen an affiliate program, you'll need to choose an offer, and with it, a payment model. There are three main payment models in gambling, each with its own pros and cons and suited to different strategies. Understanding them will help you more effectively plan your budget and forecast your traffic arbitrage income.
1. CPA (Cost Per Action)
This is the most popular model among affiliate marketers, especially those who work with "fast" traffic from advertising networks.
The gist: The advertiser pays you a fixed amount for a specific action performed by the player you referred. Most often, this action is the first deposit (FTD – First Time Deposit). Sometimes the payment can be based on CPL (Cost Per Lead – registration fee), but this is less common and the rates are lower.
Pros:
Predictability: You know for sure that for every player who makes a deposit, you'll receive, say, $100. This makes it easy to calculate unit economics: if you spend less than $100 on acquiring a player, you're in the black.
Fast cash: You receive payment immediately after a player completes a target action (including the hold period). This allows you to quickly turn over capital and reinvest in traffic.
Cons:
Quality Requirements (KPIs): The advertiser will closely monitor the quality of your traffic. If the players you refer only make the minimum deposit and never return, your bid may be reduced or your traffic may be stopped altogether. There are certain KPIs (Key Performance Indicators) that your traffic must meet.
No passive income: You received a payout for a player once. It doesn't matter whether they lose $10 or $10,000 at the casino in the future; you won't receive anything else from it.
2. RevShare (Revenue Share)
This model is focused on long-term cooperation and attracting high-quality, passionate players.
The gist: You receive a certain percentage (usually between 25% and 60%) of the casino's net gaming revenue (NGR) generated by the players you referred. Simply put, you receive a percentage of your players' losses.
Pros:
Lifetime passive income: As long as the player you referred plays at this casino, you earn your percentage. A single high roller (a player who plays for large sums) can keep you going for years.
Huge Income Potential: Your earnings are unlimited. The more and longer your players play, the more you earn.
Cons:
Long-term profitability: You may not even recoup your traffic costs in the first month. RevShare income accumulates gradually. This model requires patience and a financial cushion.
Risk of "minus" players: If your player wins a large amount, the affiliate balance may go into negative (although many affiliate programs offer "zeroing" of the negative balance at the beginning of a new month - this is called "no negative carryover").
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3. Hybrid (Hybrid model)
As the name suggests, this is a combination of the two previous models.
The gist: You get a small fixed CPA payout on a player's first deposit, and then continue to get a small percentage of RevShare on their subsequent losses.
Pros:
Risk reduction: You immediately recoup part of your traffic costs through the CPA portion.
Long-term: You retain the passive income potential from the RevShare portion.
Cons:
Lower rates: Both the CPA portion and the RevShare percentage in a hybrid model are typically lower than in “pure” CPA or RevShare offers.
Which model should I choose?
For beginners: Start with CPA. This will allow you to quickly understand the economics, learn how to optimize your campaigns, and avoid waiting months for your earnings.
For owners of niche websites, blogs, and YouTube channels (SEO traffic): RevShare is your best choice. Your content attracts a conscious and loyal audience that is more likely to become regular players.
For experienced arbitrageurs with verified sources: Hybrid can be a golden mean, allowing both a quick turnover of funds and the construction of a long-term asset.
Choosing a payment model is a strategic decision. Don't be afraid to discuss the terms with your gambling affiliate manager; they can often offer customized terms for trusted affiliates.
The Importance of Quality Promotional Materials and Landing Pages
You can perfectly target and find the cheapest and most targeted gambling traffic, but if your creative isn't engaging and your landing page doesn't inspire trust and desire to act, all your efforts and money will be wasted. Promotional materials are the bridge between the user and the offer. And how strong and attractive this bridge is determines your final conversion rate and profit. Let's explore what constitutes "quality promotional materials" and why it requires the utmost attention.
Creatives: First Touch with the User
The creative (banner, teaser, video, push notification) is the first thing a user sees. You literally have a second and a half to grab their attention and get them to click.
Approach matters: As we discussed earlier, the creative should match the audience's personality type. For "adrenaline junkies," it's about vibrant slots, thrills, and bonuses. For "easy money seekers," it's about elements of luxury (cars, money, watches) and success stories. For "strategists," it's about a well-known brand's logo and an emphasis on reliability.
Uniqueness: Don't just use standard banners from affiliate programs. They've been seen thousands of times, and your audience has developed "banner blindness." Download the originals and tweak them slightly: add your own text, change the button color, add a border. Even minimal customization can significantly increase your CTR (click-through rate).
Testing: Never launch a campaign with just one creative. Always create 3-5 variations with different approaches, images, and text. This way, you'll quickly understand what resonates with your audience and can scale up the most successful version.
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Pre-landing pages (paddings): warming up interest
Driving traffic directly to a casino landing page isn't always the best idea. A cold user, seeing the registration form and the "Deposit" button, will likely simply close the page. This is where a pre-landing page comes in. Its purpose is to warm up interest, overcome objections, and motivate the user to click through to the main landing page when they're already warm and ready to take action.
Types of pre-landing pages:
Success Story: The most popular format. A first-person account of how an ordinary person (student, worker, housewife) accidentally discovered a casino, started playing, and hit the jackpot. Such stories evoke trust and an emotional response.
News approach: An article disguised as a publication in a well-known media outlet about a big win, a new popular casino, or a vulnerability in a slot.
Game/Interactive: Offer the user the chance to spin the "wheel of fortune" to win a bonus or take a short quiz called "What's your lucky slot?" This engages them and increases their chances of clicking on the next step.
Expert Blog: A casino review from an "experienced player" who compares several sites and recommends the best one.
Key elements of a successful pre-landing page: a catchy headline, a believable story, social proof (comments, likes), a clear and persistent call to action.
Landing Pages: The Final Touches
A landing page is the casino's page where the user is directed. Often, the same offer has multiple landing pages. Your task is to choose the one that best converts your specific traffic type.
What's important on a landing page:
Simple registration form: The fewer fields you need to fill out, the better. Ideally, registration in 1-2 clicks via social media.
Bright call to action: The buttons “Register”, “Get bonus”, “Play now” should be noticeable and contrasting.
Bonus visualization: If an offer offers 100 free spins, show it clearly and clearly.
Adaptability: Most gambling traffic today is mobile. Make sure your landing page displays perfectly and loads quickly on smartphones.
Working with promotional materials is an ongoing process. Even after finding a successful combination of creative and pre-landing page, don't stop. Over time, it will burn out. Continue testing new approaches, monitoring trends, and adapting. This is the true mastery of an affiliate marketer determined to successfully drive gambling traffic.
Basic approaches to successfully pouring gambling through advertising networks
Once the preparatory stage is complete, the affiliate network is selected, and the promotional materials are ready, the most exciting part begins: traffic acquisition. Since giants like Google and Facebook are extremely reluctant to work with gambling, specialized advertising networks have become the primary arena for affiliates. They offer a huge variety of traffic formats, lenient moderation, and tools tailored to the needs of affiliates. Choosing the right format and traffic source directly depends on your strategy, budget, and target audience. There is no "magic" source that suits everyone. Each format has its strengths and weaknesses. Some are good for quick tests and broad reach, while others are better for working with an engaged and warm audience. Let's look at the three main pillars of modern gambling traffic arbitrage and figure out how to get the most out of each.
Pop and Push Traffic: Quick Hypothesis Testing and Wide Reach
Pop and push traffic are perhaps the most well-known and frequently used formats in affiliate marketing, especially in gambling. They allow for huge volumes of traffic at a relatively low cost, making them ideal for quickly testing offers, creatives, and entire campaigns. Let's take a closer look at each of them.
Pop traffic (Pop-up and Pop-under)
How it works: When a user visits the webmaster's (publisher's) website, a new browser window or tab automatically opens with your advertising page (landing page or pre-landing page). The pop-up appears on top of the main window, while the pop-under appears below it, and the user sees it when they close the main website. The pop-under is considered less invasive and often produces better results.
Pros:
Huge Volumes: This is one of the most massive types of traffic. You can get hundreds of thousands and even millions of impressions per day in virtually any GEO.
Low cost: The cost per 1,000 impressions (CPM) or per click (CPC) here is among the lowest on the market. This allows you to test multiple hypotheses at once with a minimal budget.
Ease of launch: No need to create complex banners or videos. All you need is a link to your landing page/pre-landing page. You can launch a campaign in just 5 minutes.
Cons:
"Cold" audience: The user didn't search for your offer; it appeared spontaneously. Engagement levels are initially low.
Aggressiveness: Many users are irritated by this type of advertising, which leads to a high bounce rate.
Traffic Quality: Pop traffic is often bot-driven and contains a lot of untargeted clicks. It's crucial to use a tracker and create blacklists (lists of bad sites).
How to effectively drive gambling traffic: Pop-up traffic is great for aggressive pre-landers—success stories, fake news about winnings, interactive roulettes. Your goal is to hook the user in the first three seconds, before they close the tab. Use bright, catchy headlines and promises of easy money. This is the perfect testing ground for your boldest ideas before taking them to more expensive sources.
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Push notifications (Push traffic)
How it works: These are short clickable messages that appear on the user's computer or smartphone screen, overlaying all other windows. To receive them, the user must first consent to them on a website.
Pros:
Real people: Live users subscribe to push notifications; there are practically no bots here.
High engagement: The notification appears to come from the system and feels like a personal message. This ensures a high CTR compared to banners.
Broad targeting: You can target by GEO, device, operating system, browser, and even by subscription “age” (how long ago the user subscribed).
Cons:
Database burnout: Users quickly become tired of the same type of notifications. Creatives need to be constantly updated.
Short format: You only have a small icon, a title (about 30 characters), and a short description (about 45 characters) to convince the user to click.
How to effectively drive gambling traffic: Push advertising works well with approaches that mimic personal messages or system notifications. For example: "(1) New message: You've been awarded a 100 FS bonus. Activate within 24 hours" or "Your account can participate in the jackpot drawing." An icon with a messenger logo or an envelope often increases CTR. It's important to understand that successful gambling traffic arbitrage through push notifications requires constant creative and text changes. Platforms like Mobivion offer huge volumes of both types of traffic, allowing affiliate marketers to flexibly manage campaigns and quickly find profitable combinations.
Video formats (In-stream, Out-stream): increasing audience engagement and trust
If pop and push traffic are sprinters in the world of arbitrage, video advertising is a marathon runner. It requires more investment in preparation (creating a high-quality video), but can generate much higher-quality and more loyal traffic. Video engages audiences across multiple channels—visual and auditory—allowing them to not just show but tell a story, evoke emotions, and build trust. This is especially important for the gambling vertical, as casino gaming is, above all, about emotions.
In-stream video
How it works: These are commercials that are embedded within the main video content on various platforms (for example, on websites with movies, TV series, and news). They can be of three types:
Pre-roll: Shown before the main video starts. The most common format.
Mid-roll: Shown in the middle of the video (like a commercial break on TV).
Post-roll: Shown after the end of the video.
Pros:
Guaranteed Viewing: The user is forced to watch at least a few seconds of your video in order to continue viewing the main content.
High engagement: If the video is interesting, the user will watch it to the end. You get maximum audience attention.
Emotional Impact: Videos convey the dynamics of the game, the joy of winning, and the casino atmosphere. This sells not just slots, but a dream.
Ideas for creatives:
Highlight clip: Show how winning combinations are formed in popular slots, how the roulette spins, and how the ball lands on the right number. All this is accompanied by upbeat music.
Streamer Emotions: Use footage of popular streamers emotionally reacting to a big win. This creates social proof and encourages others to emulate their success.
Success Story: A short video telling the story of how a person won a large sum of money and changed his life.
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Out-stream video
How it works: This is a video ad that appears not within a video player, but within the text content of a website. For example, a user might be reading an article, and a video player appears between paragraphs, starting playback (often without sound) when it enters the user's viewport.
Pros:
Native and unobtrusive: This type of advertising is perceived as part of the content and does not irritate the user as much as Pre-roll.
Wide reach: Out-stream can be placed on a huge number of sites, not just video hosting sites.
Pay for viewability: Typically, you only pay when the video is visible on the screen for a certain amount of time (vCPM model - cost per viewable thousand impressions).
Creative ideas: Short, dynamic, and understandable videos, even without sound, are best suited for out-streaming. For example, a demo of a casino mobile app interface, a slot spin with a bonus, or an animated banner with a call to action.
Video formats are a powerful tool for driving gambling traffic to a more conscious and solvent audience. While the cost of acquiring such traffic is higher than that of pop or push notifications, the quality of players (their LTV) is often significantly higher. Advertising networks like Mobivion offer access to both formats, allowing affiliate marketers to target different audience segments and build multi-tiered sales funnels, where gambling traffic is initially attracted by a cheaper format and then further refined by more expensive, high-quality video.
Teaser and banner networks as a way to attract a warm audience
Teaser and banner networks are classic traffic arbitrage methods, and they remain relevant in the gambling vertical. Unlike "blind" pop traffic, these ads are displayed on content sites (news portals, women's magazines, entertainment blogs), where the audience is already engaged in information consumption. This allows for a more precise targeting of user interests and a more "warm" click.
Teaser networks
How it works: A teaser is a short advertisement consisting of an intriguing image and a provocative headline. The purpose of a teaser isn't to sell directly, but to generate curiosity and compel a click to learn more. Teaser blocks are typically placed below articles or to the side of the content.
Pros:
Mass and low cost: Teaser networks generate huge volumes of traffic at a price comparable to push notifications.
Ideal for "scheme" approaches: The teaser format is ideal for promoting pre-landing pages in the form of success stories or "secret money-making techniques." Headlines like "A pensioner from Saratov beat the casino for 2 million. His method shocked everyone..." or "This slot gives all beginners a chance. Hurry before they shut it down!" work like a charm here.
Flexibility: You can create dozens of teaser variations, quickly testing different images and headlines to find the most clickable option.
Cons:
"Junk" traffic: Like other cheap sources, this one is full of bots and non-targeted audiences. Strict optimization by site (blacklists) is required.
High competition: Hundreds of other teasers, including those from other verticals (weight loss, adult, and product categories), compete for user attention. Your teaser must stand out.
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Banner networks
How it works: This is a more traditional format - displaying graphic (static or animated GIF/HTML5) banners of different sizes on the network's partner sites.
Pros:
Visual Impact: Unlike a teaser, a banner allows for more information: a brand logo, bonus terms, and a striking call to action. A well-designed HTML5 banner with animation can be very effective.
Branding and Trust: Banner ads are perceived as more "serious" than teaser ads. They work well for promoting established and trusted casino brands. If you're promoting a well-known product, banners can help increase its recognition.
Retargeting: Banner networks are a great tool for retargeting. You can use banners to reach users who have already visited your landing page or casino website but haven't made a deposit. A reminder about a bonus or special offer often encourages them to complete the action.
Cons:
Banner blindness: Users have learned to ignore standard ad units. For a banner to be noticed, it must either be highly creative or placed in an unusual location.
Cost: High-quality banner traffic from good sites costs more than teaser or push traffic.
Both teaser and banner networks are an important part of the gambling traffic arbitrage ecosystem. They allow you to reach audiences who are in a content-consuming mode and therefore more open to new offers. Mobivion, as a multi-format advertising platform, combines the capabilities of both teaser and banner networks, giving affiliates access to millions of users across thousands of content sites. This allows for seamless testing of different approaches—from aggressive teasers to branded banners—within a single advertising account.
Effective gambling traffic arbitrage: from testing to scaling
So, we've covered the preparation and the main traffic sources. But finding a potentially viable combination is just the beginning. True professionalism in affiliate marketing lies in the ability to methodically test hypotheses, weed out unprofitable campaigns, identify profitable ones, and, most importantly, scale them correctly. Without a systematic approach, you risk either wasting your budget on endless tests or missing out on a gold mine by failing to increase volumes in a timely manner. Effective gambling traffic arbitrage is a constant cycle: test → analysis → optimization → scaling. In this section, we'll discuss how to turn your initial, perhaps chaotic, launches into a well-oiled profit-generating machine. We'll explore testing strategies, principles of smart scaling that won't ruin your ROI, and the basics of financial management in this high-risk, yet highly profitable, vertical.
Testing strategies for combinations: creative, offer, GEO
In affiliate marketing, "bundle" is a sacred word. A bundle is a combination of your campaign's key elements: Traffic source + Creative + Pre-landing page + Offer + GEO. Finding a profitable bundle is the main goal of any affiliate marketer. But how can you do this without blowing your entire budget? The answer lies in systematic and consistent testing. If you haphazardly change everything, you'll never understand what worked.
One test - one variable principle
This is the golden rule. When testing a hypothesis, change only one element of the connection at a time, leaving the others unchanged.
Example: You want to test two different creatives. You create two identical advertising campaigns: with the same offer, the same pre-landing page, and the same targeting settings (GEO, device, etc.). The only difference is the creatives themselves. By launching them with a small budget, you'll be able to clearly determine which creative performs better using metrics (CTR, CR). If you changed both the creative and the pre-landing page simultaneously, you wouldn't know which was the more effective—the new creative or the new pre-landing page.
Step-by-step testing strategy:
Choosing an offer and GEO. Start by consulting with your gambling affiliate manager. Ask which offer currently converts well with low-cost traffic (for example, push or pop notifications) and in which GEO. For a start, it's best to choose Tier-2 or Tier-3 countries (Latin America, Southeast Asia, and some Eastern European countries), where traffic is cheaper and competition is lower.
Prepare promotional materials. Based on the selected offer and GEO, create 2-3 different pre-landing pages (e.g., a success story, a news approach, an interactive roulette) and 3-5 different creatives for each approach. The creatives should be varied: with different images, headlines, and calls to action.
Initial creative testing. Launch a campaign on the selected traffic source (e.g., push notifications in Mobivion) with one pre-lander but all 3-5 creatives. Set a small daily budget ($30-50). Your goal at this stage is to find the creative with the highest CTR. After running 10-20,000 impressions on each creative, you'll see a clear winner.
Pre-landing Page Test. Now take the best creative from the previous step and run several campaigns with it, each leading to a different pre-landing page (success story, news, etc.). The goal of this test is to find the pre-landing page that delivers the best conversion rate from clicks to offers (LP CTR) and, ideally, registration.
Test the "Creative + Pre-Landing Page" Combination. You've identified the best creative and the best pre-landing page. Now combine them and launch a campaign with a slightly higher budget to drive the first targeted actions—deposits. If you get several conversions and the cost per acquisition (CPA) is lower than or equal to the offer's payout, congratulations, you've found a potentially profitable combination!
Here should be an image with the topic "Arbitrage Link Testing Funnel: From 10 Creatives to 1 Profitable Link"
What else can and should be tested?
Targeting: Within a single GEO, try separating campaigns by device type (Mobile vs. Desktop), operating system (iOS vs. Android), and carrier. Conversion rates on mobile devices over 3G/LTE are often higher than over Wi-Fi.
Display Time: Analyze what time of day and days of the week you get the most conversions. It might make sense to turn off ads at night or during business hours to avoid wasting your budget.
Offer Landing Pages: If an affiliate program offers multiple landing page options for a single offer, be sure to test them all with your current setup. Sometimes, changing the landing page can increase conversion by 20-30%.
Testing is a continuous process. Even after finding a profitable combination, don't stop. Constantly try new creative ideas and approaches to stay one step ahead of competitors, who will sooner or later copy your idea. Driving gambling profits means constantly searching.
Principles for scaling successful campaigns to increase ROI
Finding a profitable campaign that generates $20-30 in net profit per day is great. But real gambling traffic arbitrage begins when you turn that $30 into $300, and then $3,000. This process is called scaling. However, simply increasing the budget on a profitable campaign by 10x is a surefire way to kill it and waste money. The ad network auction will overheat, your creative will quickly burn out, and your ROI will plummet to zero. Scaling effectively is an art that requires precision and strategic thinking. There are two main approaches to scaling.
1. Vertical scaling (Scaling Up)
This is the most obvious approach—increasing the budget for an existing campaign. But this must be done gradually and wisely.
Increase your budget gradually: Don't increase your daily budget abruptly. A good rule of thumb is to increase it by 20-30% every 12-24 hours, provided the campaign maintains a positive ROI. A sudden increase can break the ad network's algorithms.
Expand your targeting: If you initially targeted only Android 10, try adding Android 9 and 11. If you targeted only one mobile carrier, add others. Do this gradually, creating separate campaigns for each new segment to monitor the results.
Raise your bid: If you see that your campaign is generating a good ROI but receiving little traffic, try slightly increasing your click or impression bid. This will allow you to win more auctions and obtain higher-quality ad placements.
2. Horizontal scaling (Scaling Out)
This is a more complex approach, but also more sustainable in the long term. The idea is to take your successful combination (creative + pre-landing page + offer) and expand it into new territories.
New traffic sources: Is your setup working well with Push traffic on Mobivion? Excellent! Adapt it and try running it on Pop traffic or the teaser network on the same platform. The approaches may differ slightly, but the core idea that hooked the audience will likely work there as well.
New GEOs: Is your success story about a student from Brazil converting well? Translate it into Spanish and try launching it in Colombia, Argentina, or Mexico. These countries have similar cultural and economic characteristics, and there's a high chance the combination will also work. Before doing so, check with your affiliate manager to see if your offer works in these GEOs and what the rates are.
Similar offers: If your affiliate program works well with Vulkan Uдачи Casino, try running it on the Admiral Casino offer in the same affiliate program. The products are very similar, the audience is the same, and the results will likely be comparable.
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Key principles for successful scaling:
Don't scale a loss: Only scale up campaigns that have consistently shown positive ROI for at least 2-3 days.
Duplicate campaigns: Instead of changing settings in a running campaign, it's better to copy it and make changes to the duplicates. This way, you don't risk breaking something that's already generating revenue.
Monitor KPIs: As you scale, constantly monitor not only ROI but also traffic quality (Reg2Dep). Sometimes, increasing volumes leads to a decrease in quality, and the advertiser may ask you to stop. Maintain a dialogue with your manager.
Prepare working capital: Scaling requires money. Make sure you have enough funds to invest in traffic and wait for affiliate payments, taking into account the hold period.
Scaling isn't a one-time action, but an ongoing process of identifying new growth opportunities. By combining vertical and horizontal approaches, you can diversify your risks and build a stable and highly profitable gambling arbitrage business.
Budget management and return on investment assessment
In traffic arbitrage, money isn't just your goal, it's your primary tool. Failure to manage your budget is the most common reason for beginner failure. You can find a brilliant combination, but if you can't crunch the numbers, you'll still end up in the red. Budget management in gambling means strict expense control, constant profitability analysis, and decision-making based on hard data, not emotion.
Budget planning
Never rush traffic to the limit. Divide your overall budget into several parts:
Testing budget (approximately 20-30%): This money is intended for testing new hypotheses: offers, creatives, GEOs. Be prepared for the fact that a large portion of this budget will be lost. This is not a loss, but rather a payment for information. Your goal here is to find at least one lead, one potentially profitable combination.
Optimization budget (approximately 30-40%): Once you've found a combination that's breaking even or slightly profitable, you allocate funds to fine-tune it. This includes expenses for A/B testing of landing pages, optimization by site (creating blacklists), and finding the optimal bid.
Scaling Budget (Remainder): This is the money you invest in proven and consistently profitable campaigns to increase profits. This is your "working" capital.
Key metrics for assessing profitability
To understand whether you're making money or losing money, you need to monitor several key metrics. Your tracker and ad network dashboard are your best friends.
Spend: How much money you spent on purchasing traffic.
Revenue: How much money the affiliate program credited to you.
Profit: Profit = Revenue - Spend. This is the main indicator of your success.
ROI (Return on Investment): ROI = (Profit / Spend) * 100%. This metric shows the effectiveness of your investments. If ROI = 50%, it means that every dollar invested brought you 0.50 cents in net profit. ROI > 0% means you're in the black. ROI < 0% means you're in the red.
CPA (Cost Per Action): The cost of a target action. CPA = Spend / Number of conversions. If the offer's payout is $100 and your CPA is $70, then you earn $30 from each conversion. Your goal is to always keep your CPA below your payout.
EPC (Earnings Per Click): Revenue from one click. EPC = Revenue / Number of clicks. This metric helps you quickly compare the performance of different creatives or campaigns.
Calculation example:
You spent $200 (Spend) on Push traffic in Mobivion.
Received 3 deposits under the offer with a payout of $100 for each. Your income (Revenue) = 3 * $100 = $300.
Your profit = $300 - $200 = $100.
Your ROI = ($100 / $200) * 100% = 50%.
Your CPA = $200 / 3 = $66.7.
This is an excellent result, as the CPA ($66.7) is significantly lower than the payout ($100). This campaign is definitely worth scaling.
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Practical tips for budget management:
Use daily limits: Always set a daily spending limit for your campaign on any ad network, especially during testing. This will prevent you from accidentally blowing your entire budget in a few hours.
The "conversion cost" rule: When testing a new combination, set a budget equal to 2-3 conversion costs. If the offer's payout is $50, be prepared to spend $100-150 to see if the combination has potential. If after this amount there are no conversions, the combination is likely dead.
Keep track: Use Excel, Google Sheets, or specialized services to track all expenses and income for each campaign on a daily basis. This will help you see the big picture and avoid losing money.
Proper financial management transforms arbitrage from a game of chance into a real business. Count every penny, make decisions based on the numbers, and your path into the gambling vertical will be not only exciting but also highly profitable.
Analytics and Optimization: How to Improve Quality When Purchasing Gambling Traffic
Launching an advertising campaign is just the first step. The real work of an affiliate marketer begins after the first clicks and data are collected. Without in-depth analytics and constant optimization, even the most successful campaign at the start will quickly slip into the red. Optimization is the process of "fine-tuning" your advertising campaign, cutting out all unnecessary factors (non-converting sites, audiences, creatives) and focusing the budget on what drives profit. This not only increases ROI but also improves the quality of traffic in the eyes of the advertiser, which is critical for long-term success in the gambling vertical. In this section, we'll discuss which metrics to focus on, how to work with blacklists and whitelists to "cleanse" traffic, and which tools will help you make the right decisions in real time.
Key Metrics to Track: What to Focus on
In traffic arbitrage, you're surrounded by an ocean of data. Dozens of metrics in your ad network account, and just as many in your tracker and affiliate program. Trying to monitor everything at once means monitoring nothing. It's important to identify a few key metrics that provide a complete picture of your sales funnel's performance, from banner clicks to the coveted deposit.
Let's break down the funnel into stages and look at the metrics for each:
Stage 1: From Impression to Click (Creative Performance)
CTR (Click-Through Rate):
(Number of clicks / Number of impressions) * 100%. This is the main indicator of the appeal of your creative (banner, push notification, teaser). A low CTR indicates that your creative doesn't engage the audience, is boring, or is irrelevant. Constantly test new creatives to find the one with the highest CTR. A "good" CTR will vary across different formats: for push notifications, it can be 1-3%, for teasers, 0.5-1%, and even lower for banners.
Stage 2: From click to landing page transition (Pre-landing page effectiveness)
LP CTR (Landing Page Click-Through Rate):
(Number of clicks on the pre-landing page button / Number of visits to the pre-landing page) * 100%. This metric shows how well your pre-landing page warms up your audience and motivates them to click through to the casino website. If your creative has a high CTR but a low LP CTR, the problem lies with your pre-landing page. Perhaps it takes a long time to load, the story is unconvincing, or the call to action is unnoticeable.
Stage 3: From landing page to conversion (Offer effectiveness and traffic quality)
This is where the most important gambling metrics begin, which you can track in the tracker and affiliate program.
CR (Conversion Rate): There are several types.
CR in registration (Lead):
(Number of registrations / Number of clicks on the offer) * 100%. Shows how easy it is for a user to register on the casino website.CR in deposit (Deposit):
(Number of deposits / Number of clicks on the offer) * 100%. The main CR for the CPA model.Reg2Dep (Registration to Deposit Rate):
(Number of deposits / Number of registrations) * 100%. This is a critical metric in gambling! It shows what percentage of registered users actually deposit money. Advertisers monitor this metric very closely. A Reg2Dep of 10-15% or higher (1 deposit for every 7-10 registrations) is considered good. If you have a lot of registrations but few deposits, you're attracting an irrelevant, non-paying audience. This is a clear signal to reconsider your creatives, approaches, or traffic sources.EPC (Earnings Per Click):
Revenue / Number of clicks.CPA/CPL (Cost Per Action / Cost Per Lead):
Cost / Number of target actions.ROI (Return on Investment):
((Income - Expense) / Expense) * 100%.
This should be an image with the topic "Infographic funnel with key metrics at each stage: CTR -> LP CTR -> CR -> Reg2Dep"
Example analysis:
You see in the statistics:
Creative CTR = 5% (Excellent!)
LP CTR = 10% (Bad. People click but don't proceed. The problem is in the pre-landing page).
Reg2Dep = 3% (Terrible! Those who actually made it to the casino and registered hardly ever make deposits. The traffic is poor quality).
Based on this data, you conclude that the pre-landing page and, perhaps, the creative approach itself, need to be completely overhauled, as it attracts a non-paying audience—freeloaders. Without such a detailed analysis, you'd simply see that the campaign is losing money, but wouldn't understand exactly where in the funnel the hole is. Regular monitoring of these metrics is the foundation of successful optimization in gambling traffic arbitrage.
Working with whitelists and blacklists to improve results
When you buy gambling traffic from large ad networks like Mobivion, it comes from thousands of different sites (platforms, publishers). Not all of these platforms are created equal. Some will bring you deposits one after another, while others will drain your budget, generating empty clicks or even bot traffic. Your job as an affiliate marketer is to separate the wheat from the chaff. That's what blacklists and whitelists are for.
What is a Blacklist?
A blacklist is a list of site IDs from which you don't want to receive traffic. You add to this list all sources that spend money but don't generate conversions. After that, the ad network stops showing your ads on these sites.
How to create a blacklist:
Set up your tracker: Make sure your tracker (e.g. Binom or Keitaro) receives the site ID from the ad network (usually passed in a macro, e.g.
[SOURCE_ID]or[publisher_id]).Run-of-Network (RON): Start buying traffic to a wide audience (Run-of-Network) without creating any blacklists.
Analyze the data: After the campaign has spent a certain budget (for example, equal to 2-3 conversion costs), go to the tracker statistics and group the data by site ID.
Identify "bad" sites: Find sites that spent an amount equal to or greater than the cost per acquisition (CPA) but did not generate a single deposit. For example, if the payout is $40, and the site with the ID '12345' spent $45 and did not generate a single conversion, it can safely be blacklisted.
Add the list to the ad network: Collect the IDs of all the “bad” sites and add them to a special field in the settings of your campaign in the ad network.
This should be an image with the subject line "Screenshot from a site statistics tracker showing good and bad sources."
What is a Whitelist?
A whitelist is the complete opposite of a blacklist. It's a list of site IDs from which you, on the contrary, want to receive traffic. When you work with a whitelist, your ads are shown only on these trusted and profitable sites.
How to create a white list:
Find the "stars": Using the same tracker statistics, find the sites that bring you conversions with excellent ROI. These are your "golden" sources.
Create a separate campaign: Copy your main campaign. In the new campaign settings, specify that it should only work with whitelisted ads and add the IDs of your best sites.
Raise your bid: On this campaign's whitelist, you can confidently set a higher bid. This will allow you to acquire maximum traffic from the most profitable sources, outperforming your competitors.
Work strategy:
Typically, arbitrageurs use both strategies simultaneously.
Main Campaign (RON): Targets a broad audience and constantly collects new data. Its goal is to find new profitable platforms. Unprofitable platforms are regularly blacklisted.
Whitelist campaign: This campaign only works on verified sites with a higher rate. It generates the bulk of the revenue. New "stars" found in the main campaign are periodically added to this whitelist.
Managing blacklists and whitelists is a routine but absolutely necessary process. It significantly increases ROI, improves traffic quality, and makes your gambling traffic campaigns more stable and predictable. Platforms like Mobivion offer convenient tools for managing these lists, making your life much easier.
Tools for campaign analysis and real-time decision making
In the world of affiliate marketing, where the situation can change by the hour, speed of decision-making is crucial. Leaving a losing campaign unattended overnight means waking up with a negative balance. To effectively manage campaigns, especially when there are dozens of them, you need specialized tools that collect and process data, helping you see the full picture in real time.
1. Trackers are your command center
A tracker is the most important tool in a professional affiliate's arsenal. It's independent server-based software (or a cloud service) that acts as an intermediary between the ad network, you, and the affiliate program.
Why is it needed:
Data centralization: The tracker collects data from all sources in one place: advertising network expenses, affiliate income. You don't need to jump between dozens of tabs to balance your balance.
Deep analytics: The tracker allows you to analyze traffic across a huge number of parameters that are unavailable in ad network or affiliate marketing statistics. For example, you can see which phone model, OS version, browser, city, or even city district is driving the most affluent players.
A/B testing: Trackers allow you to easily set up split tests for landing pages, pre-landing pages, and offers, automatically distributing traffic between variants and showing which one is more effective.
Traffic management: Trackers allow you to create complex rules and funnels. For example, you can send users from one city to one landing page, and from another to a second. Or display different content depending on the device type.
Popular trackers: Keitaro, Binom, PeerClick, Voluum. The first two are self-hosted (installed on your server), which gives you more control and ultimately works out cheaper for larger volumes. The last two are cloud-based, easier to set up but more expensive.
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2. Built-in advertising network tools
Modern advertising networks, such as Mobivion, understand the needs of affiliate marketers and provide more and more built-in tools for analysis and optimization.
Real-time statistics: Ability to see data on clicks, costs and CTR without delays.
Black/white list management: Convenient interface for adding and editing lists of sites directly in the account.
Auto-rules: This is a powerful automation tool. You can set rules by which the system will automatically optimize your campaign. For example:
"If site [SOURCE_ID] spent more than $5 and did not generate any conversions, add it to the blacklist."
"If the CTR of creative [creative_id] drops below 0.5%, stop it."
"If campaign [campaign_id]'s ROI is above 50%, increase daily budget by 20%."
Automatic rules save you tons of time and protect your budget 24/7, even while you sleep.
3. Spy services
Spy services are huge databases of ads currently running on various ad networks. They allow you to "peek" into what your competitors are currently running.
Why are they needed:
Search for creative ideas: You can filter ads by the "gambling" vertical, desired GEO, and traffic source (e.g., push notifications) and see hundreds of successful creatives. This is a great source of inspiration.
Finding working combinations: Spy services show not only creatives but also the pre-landing pages they link to. By analyzing the most popular and long-running ads, you can find working combinations that you can adapt and launch.
Trend analysis: You can see which approaches (success stories, news, bonuses) are currently trending in a particular GEO.
Popular Spy services: AdPlexity, Anstrex, SpyOver.
Using these tools transforms arbitrage from a voodoo game into a precise science. A tracker gives you complete control over your data, ad network tools automate routine tasks, and spy services provide fresh insights. A comprehensive approach to analytics is what separates an affiliate who occasionally makes money from a professional who builds a stable business from it.
Why Mobivion is your reliable partner for working with the gambling vertical
Choosing an ad network is one of the key decisions that determines the success or failure of your affiliate marketing efforts. This is especially true for a complex and competitive vertical like gambling. You need more than just a traffic provider; you need a reliable partner who understands the niche, provides high-quality tools, ensures stable volumes, and supports you at every stage—from testing to scaling. The Mobivion platform was created with all these requirements in mind. We don't just sell clicks and impressions; we offer a comprehensive ecosystem for effective traffic arbitrage. Let's break down why thousands of gambling affiliates choose Mobivion.
Access to all popular advertising formats on one platform
One of Mobivion's key advantages is its multi-format capabilities. We understand that different approaches and stages of the funnel require different types of traffic. Instead of registering with five different ad networks (one for push notifications, another for pop ads, and a third for video), you get access to all the most popular formats within a single, convenient dashboard. This not only saves you time but also opens up enormous opportunities for building complex strategies.
Push notifications and in-page push: Classic push notifications and their iOS equivalent. Huge volumes for quick testing and working with a wide audience. Ideal for starting gambling with a minimal budget.
Pop-under traffic: The cheapest and most widespread traffic for testing the boldest hypotheses and aggressive pre-landers. If your campaign can survive on pop-unders, it will work anywhere.
Video advertising (in-stream and out-stream): A powerful tool for reaching a higher-quality audience. Use in-stream for emotional videos about winnings, and out-stream for native advertising on content sites. Video traffic from Mobivion will help you increase trust in your offer and attract players with high LTV.
Teaser Networks: Attract "warm" audiences from news and entertainment sites. Teasers are the ideal format for "scheme" approaches and success stories, which appeal to audiences looking for a quick buck.
Banner advertising: A classic format for branding and retargeting. Promote well-known casinos or reach out to users who have already shown interest but haven't made a deposit.
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Imagine a funnel like this, implemented entirely within Mobivion:
You "hook" a cold audience with cheap Pop-under traffic leading to a pre-landing page with a success story.
Those who clicked through from the pre-landing page but didn't register, you "catch up" with using retargeting banner advertising, reminding them about the bonus.
At the same time, you launch a push notification campaign with the "You've received a bonus" creative, attracting another audience segment.
To scale up the most successful combination, you create high-quality video creative and launch it in the In-stream format on thematic platforms.
You can do all this in a single advertising account, with a unified balance and end-to-end analytics. This flexibility and the ability to combine different formats make Mobivion the ideal starting and primary platform for gambling traffic arbitrage.
Convenient tools for in-depth analytics and optimization of advertising campaigns
At Mobivion, we understand that in affiliate marketing, profit is in the details. That's why we provide our partners with powerful and intuitive tools that allow them to not just drive traffic, but also manage, analyze, and optimize it for maximum ROI.
Detailed real-time statistics: Our dashboard provides you with all the information you need without delay. You can track costs, impressions, clicks, and CTR across dozens of parameters: campaign, creative, GEO, device, OS, browser, platform, and much more. All data is available via an API for integration with your analytics systems.
Advanced targeting: We offer over 15 targeting options to help you precisely target your audience. In addition to standard options (GEO, device), you can target by mobile operator, connection type (Wi-Fi/Mobile), browser language, push notification subscription age, and many other parameters. This allows you to filter out irrelevant audiences from the start and save money.
Convenient Blacklist and Whitelist Management: Our platform allows you to create and apply site lists in just a few clicks. You can upload a blacklist for multiple campaigns at once or create a "golden" whitelist and allocate the maximum budget to it with a higher bid.
Auto-rules: This is your personal optimization bot that works 24/7. Set up simple or complex rules based on metrics (ROI, CPA, CTR, etc.), and the system will automatically stop unprofitable creatives, blacklist poorly performing sites, or increase the budget for profitable campaigns. This frees you up from routine tasks and protects you from wasted budgets.
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Conversion tracking without a tracker: For beginners who aren't yet ready to pay for a third-party tracker, we have a solution. You can set up conversions from your gambling affiliate program to be sent directly to Mobivion using a Postback URL. This will allow you to see your cost per acquisition (CPA) and ROI directly in our dashboard and use this data to drive automated rules.
Our goal is to make the gambling traffic procurement process as transparent and manageable as possible. We provide you with all the tools you need to make data-driven decisions and turn your knowledge and creativity into real profit.
High-quality traffic sources for stable attraction of targeted visitors
In arbitrage, traffic quantity is important, but its quality is even more crucial. You can waste thousands of dollars on "junk" traffic full of bots and unmotivated users and still fail to secure a single deposit. Advertisers in the gambling vertical are especially sensitive to quality, tracking not only first deposits (FTD) but also subsequent player behavior (LTV). Therefore, working with a reliable source that ensures clean traffic is the key to long-term success.
Mobivion places great emphasis on the quality of traffic circulating within our network.
Strict publisher (webmaster) moderation: We don't add every website to our network. Each partner site undergoes manual and automatic verification. We filter out sites with inflated traffic, prohibited content, and poor reputations. This allows us to build a higher-quality source pool from the start.
Proprietary anti-fraud system: Our platform is equipped with a complex, multi-layered system to combat fraudulent traffic. It analyzes user behavior in real time, identifying and blocking bots, click farms, and other types of fraud. This means you pay for clicks and impressions from real people, not scripts.
Direct contracts with publishers: A significant portion of Mobivion's traffic comes from sites with which we have direct contracts. This gives us greater control over quality and allows us to offer our advertisers exclusive placements.
Source Transparency: We always transmit the site (source) ID to your tracker. You know exactly which site each click came from, and you can independently analyze the effectiveness of each source, creating your own blacklists and whitelists. We do not hide data or "resell" traffic from other networks as our own.
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When you purchase gambling traffic from Mobivion, you can be sure your money is going toward attracting real, engaged users. This not only increases your chances of conversion but also builds your reputation with gambling affiliates as a quality traffic provider. A good reputation means access to private offers, higher rates, and customized terms. By working with Mobivion, you're investing in the stable and long-term growth of your affiliate business.
Expert support and fast moderation for an effective launch and scaling
In a dynamic niche like gambling traffic arbitrage, time is money. Lengthy creative moderation can derail a launch during a hot media event, while a lack of competent advice at the outset can lead to a wasted budget. We at Mobivion understand this better than anyone and consider high-quality support one of our main advantages. We don't leave you alone with the platform.
Personal manager – your navigator in the world of traffic
We provide each of our partners with a dedicated manager. This isn't just a technical support representative; they're your personal consultant and assistant, committed to your success.
Getting Started: Your manager will help you navigate the platform's interface, set up your first campaign, and install a tracking pixel or Postback URL.
Optimization tips: A manager can advise you on which GEOs and traffic formats are currently trending, what bids are best to set for the start, and help you analyze the initial results of your campaign.
Access to insights: Our managers have a complete picture of the network. They can share whitelists (lists of verified platforms) for your vertical and GEO, allowing you to save on testing and start with high-quality sources right away.
Problem solving: Any technical difficulties, billing questions, or setup issues—your manager is always available and ready to help promptly.
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Quick moderation: don't miss the moment
We know that in gambling, you often need to act quickly. Whether a new offer with a high cap has appeared, or you've found a hot combination that needs to be scaled up quickly, waiting 12-24 hours for creative approval is unacceptable.
24/7 Moderation: Our team of moderators works 24/7, 7 days a week. This means your campaigns will be reviewed and launched as quickly as possible, no matter what time zone you're in.
Average approval time is less than an hour: We're proud that the average time from submitting a campaign for moderation to its launch is less than an hour. This allows you to be as flexible and responsive as possible.
A friendly approach to gambling: Our moderators understand the specifics of this vertical. They know which approaches and creatives are allowed and will not reject your campaign for technical reasons. If a creative still doesn't pass, you'll receive a clear explanation of what needs to be corrected.
Ultimately, by choosing Mobivion, you get more than just a platform, but a team of experts dedicated to your success. We'll help you avoid common beginner mistakes, speed up testing and optimization, and achieve stable profits faster. Your success is our success, and we'll do everything we can to make your gambling arbitrage journey as efficient and comfortable as possible. Ready to get started? Register with Mobivion and launch your first campaign today.